Starting on September 2 and continuing through the month – which is Childhood Cancer Awareness Month – Jimboy’s Tacos is partnering with Keaton’s Child Cancer Alliance to offer a “Six-Pack with a Purpose” promotion. Through September, $1 from every six-pack order of their famous ground beef tacos will be donated to the locally based nonprofit organization. The special promotion will take place at all Jimboy’s Tacos locations in Northern California and Reno/Nevada.
Jimboy’s Tacos – birthplace of The Original American Taco™ – has a 70+ year history of giving back to the communities it serves and is proud to support Keaton’s and their worthwhile mission to provide hope, strength, and healing for families facing a child cancer diagnosis.
“Our hearts go out to every child, their parents and family members dealing with a cancer diagnosis,” said Erik Freeman, CEO of Jimboy’s Tacos (and grandson of founder Jim “Jimboy” Knudson). “I cannot imagine the heartache and pain any child – and the distressed parents – must go through in the battle to hopefully overcome childhood cancer and one day become healthy, happy adults. We are proud to do our part to help raise awareness and provide much-needed funds to support these brave children, resilient parents, and their hopeful families.”
The goal of the monthlong promotion between Jimboy’s Tacos and Keaton’s Child Cancer Alliance is to raise $10,000 for Keaton’s to support the financial, emotional, and educational impacts of a pediatric cancer diagnosis. Additionally, every guest who visits a Jimboy’s Tacos and purchases a six-pack of ground beef tacos or makes a donation to Keaton’s will have the opportunity to purchase and personalize a “Wall of Hope” donation card in denominations of $1, $3, or $5, that will be placed on a wall in the restaurant.
“Every dollar raised fuels our mission to provide critical support for children battling cancer and their families,” said Jessica Alonso, Executive Director of Keaton’s Child Cancer Alliance. “We’re grateful to Jimboy’s Tacos, their amazing team, and generous guests for standing with us to bring hope, strength, and healing during Childhood Cancer Awareness Month and beyond.”
For more details about “Six-Pack with a Purpose,” please visit www.jimboystacos.com/childcancer. More information about Keaton’s Child Cancer Alliance is available at www.ChildCancer.org. And, for more about Jimboy’s Tacos, please visit JimboysTacos.com.


