As the holiday season quickly approaches, the Midtown Association is excited to launch TWO festive campaigns that spotlight local businesses – the annual 12 Days of Midtown plus an all-new Made in Midtown Shopping Trail where guests can win big by shopping small. Coinciding with Small Business Saturday, the new Made in Midtown Shopping Trail kicks off on November 30 and encourages shoppers to explore the district’s unique stores while supporting local boutiques, retailers, and businesses along the way. Then, the festive fun continues with the ever-popular 12 Days of Midtown promotion that runs December 1-12, featuring a delightfully different holiday event each day that celebrates the creativity and spirit of the season.
Made in Midtown Shopping Trail – November 30 thru December 24
The Made in Midtown Shopping Trail presented by the Midtown Association and Midtown Bliss Home & Gifts encourages residents and visitors to support more than 25 local businesses located throughout Midtown. Holiday shoppers who collect stamps by spending $10 at participating stores will be entered for a chance to win a grand prize – a $1,200 shopping spree in Midtown gift cards plus will receive an exclusive Made in Midtown holiday ornament (while supplies last). For more details about the Made in Midtown Shopping Trail, please visit www.exploremidtown.org/madeinmidtown.
12 Days of Midtown – December 1-12
Then, the 12 Days of Midtown promotion will bring festive cheer to Midtown for 12 festive and fun days, each featuring a unique holiday event ranging from holiday markets and cocktail specials to live theatre and community fundraisers.
- December 1 – Museum Store Sunday at Sutter’s Fort and the State Indian Museum kicks off the 12 Days of Midtown promotion. Since 2017, this global event has celebrated the vital role museum stores play in supporting local communities. Shoppers are encouraged to visit Sutter’s Fort State Historic Park and the State Indian Museum to find unique and meaningful gifts while helping to fund community-strengthening programs and events.
- December 2 – Jet’s Grinchmas invites adult shoppers and guests to step into a Grinch-themed holiday adventure with festive cocktails and Who-ville vibes.
- December 3 – A Giving Tuesday Ugly Holiday Sweater Party at Alaro Craft Brewery gives guests an opportunity to enjoy a holiday celebration with 20% of sales from 5 to 8 p.m. benefiting Midtown Parks, plus a prize for the most festive sweater.
- December 4 – Frost Fest at Fremont Park offers a family-friendly evening with live music, winter decorations, 75 local vendors, and holiday fun from 4 to 8 p.m.
- December 5 – OBO Midtown Parks Fundraiser provides an opportunity to enjoy holiday meals and meal kits while supporting a great cause. For one day only, 15% of all online orders (pick-up or delivery) benefit Midtown Parks with promo code DINEDONATE.
- December 6 – Jungle Bird presents an annual favorite — Sippin’ Santa, a festive pop-up with holiday-themed cocktails to get shoppers into the spirit of the season.
- December 7 – Always fresh and fun, the Midtown Farmers Market offers holiday shoppers a chance to find local, handcrafted, and artisan-made gifts.
- December 8 – Made in Midtown Shopping Trail continues the holiday shopping festivities with more than 25 participating businesses throughout the district, where shoppers receive a limited-edition Midtown Love ornament (while supplies last).
- December 9 – Sip + Sew Workshops at Topstitch invites the community to sign up early for a holiday sewing and craft workshop to create a thoughtfully made gift for someone extra special.
- December 10 – Festive Drinks at The Cabin where revelers can warm up with hot toddies and cozy drinks in a wonderful and wintry cabin-inspired setting.
- December 11 – A Christmas Carol at B Street Theatre presents a reimagined version of this holiday classic, perfect for performance art lovers.
- December 12 – Golden Bear’s highly anticipated Hot Toddy Competition wraps up the 12 Days of Midtown with a spirited hot toddy competition, live music, and a $5 cover benefiting the Sacramento Food Bank and Family Services.
A complete list of 12 Days of Midtown activations is available at www.exploremidtown.org/12days.
In addition to offering numerous public transportation options, Midtown Sacramento is walkable and bike/scooter/car-share friendly with plenty of parking available in nearby garages plus various lots throughout Midtown. For more information about Midtown Sacramento in general, special events and activities, and the Midtown Association, please visit www.exploremidtown.org or follow on social media – Facebook at www.facebook.com/exploremidtown/ and @ExploreMidtown on Instagram and X.
Plus, to support Small Business Saturday, SacRT is offering free rides with a free ride flyer on Saturday, November 30 on bus and light rail. Shoppers can print or screenshot the free ride flyer to show as proof of fare to ride free; get the free ride flyer here.
