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Newly Rebranded NorCal Arts Partners with Fairytale Town to Present Engaging Live Musicals & Performances at Popular Children’s Play Park

Photo courtesy of NorCal Arts

Newly rebranded NorCal Arts (formerly known as Northern California School of the Arts) is proud to announce an ongoing partnership with Fairytale Town where the arts organization provides fun, free, and engaging live musicals and plays at the popular children’s park. Geared to spark imagination, creativity, and a love for live theater among young children (ages 2-6), a charming musical titled “Little Bird’s Second Chance” is now playing on weekends at 12:30 p.m. & 2 p.m. in the Children’s Theater at Fairytale Town and is free with park admission. Designed to capture and hold the attention of young children, the current production will continue on weekends through November and will return in January.

“We’re thrilled to partner with Fairytale Town to introduce little guests to the magical world of live performance that we hope will foster a big love of the arts,” said Michele Hillen-Noufer, Executive Director of NorCal Arts.

First up in NorCal Arts theatre production offerings is the inspiring 25-minute “Little Bird’s Second Chance,” an original production created by a talented team at NorCal Arts, including: Playwright Dorothea Bonneau, Composer & Musical Director Rob Broadhurst, Director Jason Bortz, Costume Design by Sang Lee and Set Design by Fred Lamora.

“Live theatre is a wonderful growth experience for kids, and our partnership with NorCal Arts means great fun and more excellent performances for Fairytale Town families,” said Kevin Smith-Fagan, executive director of Fairytale Town.

In addition to live performances at Fairytale Town, NorCal Arts produces musicals and plays with school communities throughout the region, all designed to foster artistic expression and provide students with access to the transformative power of the arts.

“The new partnership with Fairytale Town is in perfect alignment with our rebrand to NorCal Arts that better reflects our commitment to expansive, community-immersed programming across the region,” added Hillen-Noufer. “We are much more than an arts school as NorCal Arts has integrated into more than 75 school communities in the 2024-25 school year, offering comprehensive arts classroom and after-school programs, supporting classroom teachers through professional development, and delivering robust arts curricula and artist residencies.”

For more information about NorCal Arts, please visit www.norcalarts.org, and more information about live theater schedules and/or other activations at Fairytale Town is available at www.fairytaletown.org.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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