Home » Midtown Association Presents Dynamic Arts & Culture Programming for Sutter Health’s Midtown Second Saturday on July 13
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Midtown Association Presents Dynamic Arts & Culture Programming for Sutter Health’s Midtown Second Saturday on July 13

Photo of artist Haley Titus courtesy of Susan Yee @susan_yee

With a spotlight on live music venues – along with pop-up roaming buskers performing in various places throughout the dynamic district – the Midtown Association is proud to present another re-invigorated Second Saturday happening on July 13, 2024. With vibrant and enhanced monthly activations continuing through October, Sutter Health’s Midtown Second Saturday district-wide programming is presented by the Midtown Association, Five Star Bank, SKK Developments, Visit Sacramento, and the City of Sacramento. The monthly activations are designed to celebrate Midtown’s thriving arts and culture scene along with the individuals who bring it to life. Attendees can enjoy an all-day/evening celebration of local artists and artistry, entertaining music, dance and theatre performances, culinary arts, family-friendly park activities, and food and drink specials at popular Midtown bars and restaurants.

Expected to draw 15,000 visitors to Midtown each month, Midtown Second Saturday activations start early in the day at the Midtown Farmers Market and continue well into the evening hours.  These activations are supported by valued activity sponsors that include Another Planet Entertainment, Blue Diamond Growers, CADA, Eleanor H16 Apartments & MG Properties, The Handle District, Heller Pacific and Fulcrum Properties, Stonebridge Properties & Teichert, and Thomas Roth. A diverse and eclectic variety of energized activities will span Midtown each Second Saturday with dedicated activations at Muir Park or Fremont Park (depending on the month), the Midtown Central and Midtown Sutter restaurant districts, along 16th Street from C through P Street, and at select multifamily residences including 19J, 1801L Apartments, 17 Central, 16 Powerhouse, St. Anton, The Mansion Apartments, and The Press at Midtown Quarters.

Midtown Second Saturday Programming for Saturday, July 13:

  • All day/evening (timing and locations vary) – Galleries, studios and theatre activations may include special performances and receptions, “meet the artist” opportunities, and studio tours.
  • All day/evening – Midtown mural self-guided walk (a map is available here).
  • 8 a.m. to 1 p.m. – Special live art demonstration at Sutter Health’s Midtown Farmers Market presented by SMUD with vendor Macra Madam in Market Square (20th & K Streets).
  • 12 to 4 p.m. – Fun and free hands-on art activities for families and youth at Muir Park (1515 C Street) that include: lively beats by DJ Arun from 12 to 4 p.m.; Latin dance lessons by Dance on the Edge which includes a 30-minute class starting at 12:30 p.m., a 45-minute class starting at 1:30 p.m., and a one-hour class starting at 2:30 p.m.; a vibrant community graffiti wall by talented local artist Gabriel Lopez; a visually exciting lowrider car show presented by the Sacramento Lowrider Commission; pop-up activation from Sacramento Valley Spark artists; visitors will also be able to take Instagram-worthy photos in front of the 2024 Second Saturday poster.
  • 2 to 8 p.m. – New this year, a curated Midtown Second Saturday Art Walk route is available with up to 10 local stops at galleries, studios, restaurants, bars, and multifamily properties and includes pop-up art experiences. Billed as a Live Music Venue Day, this month’s special art walk offers expanded live music programming while highlighting local musicians and popular performance venues such as Goldfield Trading Post (with CJ Washington performing 2 to 5 p.m.), Streets Pub and Grub (with Push to Feel performing from 2 to 4 p.m.), Historic Newbert’s Hardware Building/BevMo (with DJ Klean performing 3 to 5 p.m.) in addition to entertaining live music also at The Golden Bear and Harlow’s. Visitors will enjoy entertaining music and pop-up programming along the route including an instrument petting zoo by Bigger Than Us Arts at Marshall Park from 4 to 7 p.m. and Sacramento Mandarins drumline from 6 to 7 p.m.; both free and VIP options are available for the curated Art Walk. To RSVP for the free Art Walk and receive the complete map, please visit this link; plus, participants can add food & drink tasting at three participating restaurants through a VIP guided art walk purchase for $50, available via this link; another must-visit stop is Fort Sutter Hotel that will have art on display from Haley Titus whose art showcases themes of freedom, femininity, flow, aerial landscape, and the cosmos.
  • 4 to 8 p.m. – Additional lively Midtown Second Saturday experiences, complete with buskers and pop-up activities, are available throughout the district in the early evening. Specifically, attendees are encouraged to stroll along 28th Street from J to N Streets and enjoy art markets and live performances at 20th and K Streets as well as 24th and K Streets with call outs that include:
    • Block Party at 20th and K Streets produced by World’s Worst Expo
    • Block Party at 24th and K Streets produced by Kulture
    • Pop-up live buskers performing as follows:
      • 17Central – live acoustic music from 4 to 6 p.m.
      • FJM Project Space for Curatorial Intervention – DJ NADZ, Time TBD
      • Fort Sutter Hotel/Cafe Bernardo on Capitol Ave – John Alan Connerley from 6 to 8 p.m.
      • Hyatt House – David Perry Molina from 6 to 8 p.m.
  • 10 p.m. and later – Six pre-approved e-permit holders will host Midtown Second Saturday After Parties with enhanced art experiences such as live performances, comedy and dance. Official After Party locations include Barwest, Der Biergarten, Faces Nightclub, Mango’s, The Cabin, and The Golden Bear.
  • All afternoon & evening (timing and locations vary) – Food and drink specials and culinary art in action at Midtown bars and restaurants.

For more information about Sutter Health’s Midtown Second Saturday details – including any pop-up live music busker times and location updates – please visit www.midtownsecondsaturday.com, plus a helpful and user-friendly Second Saturday FAQ is available at www.exploremidtown.org/second-saturday-faq. For visitors traveling from out of town (or those looking for a local staycation), Midtown offers several amazing options to stay overnight at boutique hotels including the Fort Sutter Hotel and Hyatt House.

To make attending Midtown Second Saturday as convenient and accessible as possible, SacRT is offering free rides to Midtown on July 13. To take advantage of the free rides, community members simply downtown the flyer at https://www.sacrt.com/sacrt-free-ride-flyers/ (a print-out or screen shot of the flyer is acceptable and only one flyer is needed per group). In addition to offering numerous public transportation options, Midtown Sacramento is walkable and bike/scooter/car-share friendly with plenty of parking available in nearby garages plus various lots throughout Midtown. For more information about Midtown Sacramento in general, special events and activities, and the Midtown Association, please visit www.exploremidtown.org or follow on social media – Facebook at www.facebook.com/exploremidtown/ and @ExploreMidtown on Instagram and X.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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