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ABC10 Launches 4th Annual Stand Against Hunger

Image is courtesy of ABC10; pictured from left to right are ABC10 staff members Gerardo Cabral and Michelle Gaskill

The Golden State produces nearly half of the nation’s fruits and vegetables yet roughly one in five Californians – about 8.8 million – currently struggle with food insecurity. To help address this critical issue, ABC10 is proud to announce the 4th Annual Stand Against Hunger holiday fundraising campaign that is launching today (November 6) and continuing through December 17, 2023. Stand Against Hunger is a signature community initiative led by ABC10, a TEGNA-owned media station, and is supported by Wells Fargo, Raley’s Food for Families, Bayside Community Church, and Northwest Exteriors. To help kick off this important community effort, the TEGNA Foundation has generously donated $25,000 to support the cause.

Local food banks serve a combined total of more than 500,000 people per month in the Greater Sacramento, Foothill and Valley region. In 2022 and with the help of generous businesses, organizations, and community members, nearly $350,000 was raised through this high-profile initiative that resulted in more than 1.7 million meals last holiday season. All donated funds generated as part of the six-week Stand Against Hunger effort will be divided equally among the participating local food bank partners each year.

Every dollar makes a difference. In fact, a donation of just $5 will buy 10 meals for those in need. The seven local food banks participating in the 2023 Stand Against Hunger include the following:

  • Emergency Food Bank of Stockton
  • Food Bank of Contra Costa and Solano
  • Placer Food Bank
  • Sacramento Food Bank and Family Services
  • Second Harvest of the Greater Valley
  • Yolo County Food Bank
  • Yuba-Sutter Food Bank

“Food insecurity affects hundreds of thousands in our community each year, and the number of individuals seeking food services locally has nearly doubled since the pandemic,” says Risa Omega, President & General Manager of ABC10. “I am honored that ABC10 and our parent company TEGNA are teaming up with other community-minded businesses and organizations to take a Stand Against Hunger. In addition to our on-air support, program leadership and financial contributions, ABC10 staff members will get actively involved by volunteering their time to help at local food banks this holiday season.”

Telemundo (T33), 103.9 The Fish in Sacramento, and KAT Country 103.3 in Stockton are providing on-air support for the cause. Viewers and community members are encouraged to donate online to the food bank of their choice at www.abc10.com/standagainsthunger. To learn more about ABC10 and its mission, or to watch award-winning special reports and other exemplary news stories, please visit www.abc10.com or www.youtube.com/ABC10. In addition, ABC10 can be live streamed via the ABC10+ app on Roku and Amazon Fire.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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