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Call Out for Costumed Kids & Canines: Halloween Festival & Pooch Parade on October 30

Photo courtesy of the Midtown Association

After a one-year reprieve, the Midtown Association is excited to announce a four-footed-favorite – the Midtown Halloween Festival & Pooch Parade – returns on Saturday, October 30, 2021, from noon to 3 p.m. at James Marshall Park (915 27th Street).

Presented by Sutter District restaurants – including Barwest, Blue Cue, Café Bernardo, Centro Cocina Mexicana, Four Palms, Harlow’s Restaurant & Nightclub, INK Eats & Drinks, Paragary’s Midtown, Red Rabbit Kitchen & Bar, and Tea Bar & Fusion Café – the canine-friendly event is highlighted by a much-anticipated “pooch parade” scheduled to take place at 2 p.m. Furry friends will strut and stroll by while competing in an entertaining always-entertaining costume contest that will include prizes (Sutter District gift cards and Midtown Love swag) for the winning pooches. 

Before the highly anticipated parade of costumed pooches, there will be plenty of family-friendly outdoor activities such as arts & crafts, a bounce house, photo-friendly pet backdrops, entertaining live music and more. While the Midtown Halloween Festival & Pooch Parade is free to attend, space is limited and interested participants and pet owners must register in advance via this link (that includes a map and more detailed information as well): http://exploremidtown.org/midtown-halloween-festival/.  

Early that day, special and spirited activities will be available at the Midtown Farmers Market that takes place from 8 a.m. to 1 p.m. on 20th between J & L Streets and on K from 19th to 21st Streets. Costumes are encouraged and many local businesses near J & K Streets (on the way from the Midtown Farmers Market to James Marshall Park) will participate in “Midtown Trick-or-Treat” by providing goodies for children in costume from 1 to 3 p.m. that day.

The Halloween Festival & Pooch Parade and the Midtown Farmers Market are presented and supported by the Midtown Association, which is committed to ensuring Midtown remains a thriving center for culture, creativity, and vibrancy. In addition to offering numerous public transportation options, Midtown Sacramento is walkable and bike/scooter/car-share friendly with plenty of parking available in nearby garages plus various lots throughout Midtown. For additional transportation information, visit www.easeintomidtown.com. For more information about Midtown Sacramento in general, special events and activities, and the Midtown Association, please visit www.exploremidtown.org or follow on social media – Facebook at www.facebook.com/exploremidtown/ and @ExploreMidtown on Instagram and Twitter.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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