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Stage Nine Celebration Includes Installation of 13′ Warner Bros. Water Tower

Stage Nine Entertainment, located in the heart of the historic district at the Old Sacramento Waterfront, invites the community to help the family-owned company celebrate 30 years of retail success in June 2021. To mark the 30-year celebration, a 13’ tall, 500 lb. exact replica of the iconic Warner Bros. water tower has been installed inside Stage Nine Entertainment as part of an overall rebranding effort. Incorporated into the new logo, the distinctive water tower is a perfect fit for Stage Nine Family of Retail stores that are well known as the area’s premier entertainment retail destination specializing in pop culture toys, gifts, games and more. 

Located in a building known as “What Cheer House” at the corner of Front & K Streets and founded by Troy Carlson, the Stage Nine retail empire started humbly enough as a small, 500-square foot gift shop in the early 90s – then known as “Old Sacramento Giftique” – that specialized in model railroad products, souvenirs, Sacramento-themed apparel, and unique gifts. Carlson opened the shop when he was a freshman in college at CSUS in 1991.

“Troy started out as a skinny college school kid with big dreams, begging my late uncle Jack to take a chance and lease him some retail space,” said Dave Scurfield, co-manager and co-owner of What Cheer House (and various other buildings at the Old Sacramento Waterfront). “If we fast-forward three decades, his is a true rags-to-riches story given the fact he has built a successful retail empire and now co-owns and manages the very same building with me. Known to have a quiet and dry demeanor, he’s incredibly astute and is a savvy business owner who has gained the trust and admiration of professionals in the hard-to-please retail and entertainment industries.”

Today, Stage Nine has expanded over time into an elaborate and engaging five-store footprint that takes up a combined 8,000-square foot space with the following five retail concepts: Stage Nine Entertainment StoreG. Willikers! Toy EmporiumThe VaultThe Old Fashioned Candy & Confectionery Storeand California Clothiers. In addition to the retail offerings, Stage Nine is well known for hosting retail events attended by coveted celebrities, artists, and entertainers. 

“World-renown artists from all over love partnering with Troy and adore the cool, innovative way that he puts on events – in-store or off-site – and continually raises the bar,” said Michael Young, President & CEO of Collectors Editions/Disney Fine Art. “After meeting Troy decades ago through an art program at Disney in the 90s, we are a good balance of peanut butter and jelly. He’s earned the loyalty and respect of so many of us in part due to his incredible attention to detail and ability to make everyone feel welcome and comfortable…an attribute that clearly translates to his retail customers, too.”

As a highlight to the 30-year anniversary weekend, Stage Nine customers will have the unique opportunity to watch some of the Disney artists in the process of creating original works. Plus, anyone who visits any of the five Stage Nine stores over the weekend of June 12-13 will receive celebratory scratch-offs with special discounts and can spin a prize wheel to receive valuable gift cards, experiences, and unique gifts (while supplies last). 

For more information about special anniversary weekend activations, Stage Nine Entertainment, Inc., or Stage Nine Family of Specialty Retail Stores, please call 916-447-3623 or visit www.stagenine.com.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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