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Midtown Association to Launch “PRIDE, Pronouns & Progress” Gender Inclusion Training & Workshop Series

Midtown Association to Launch “PRIDE, Pronouns & Progress” Gender Inclusion Training & Workshop Series
Midtown Love Pride Flag Image courtesy of the Midtown Association

The Midtown Association, in partnership with WEAVE, the Sacramento LGBT Community Center, Sacramento Rainbow Chamber of Commerce, Faces Nightclub, and Outword Media, is proud to present an all new “PRIDE, Pronouns & Progress” gender inclusion training grant program and series of educational workshops. Available to Midtown and Central City businesses, the free hour-long inclusivity training sessions for grant recipients will take place in a virtual format and focus on three primary topics: educating interested businesses about gender identities, gender rights (in the workplace and beyond) and the importance of pronouns (that go well beyond he/him/his and she/her/hers to include gender neutral or inclusive pronouns, and more).

The purpose of the new “PRIDE, Pronouns & Progress” grant program and workshop series is to educate the business community and raise awareness about the importance of nurturing an inclusive environment in Midtown and the Central City where everyone feels welcome, safe, and protected.

“Everyone deserves to feel safe and seen when they come to work, patronize a business or walk through the streets of Midtown Sacramento,” said Beth Hassett, Chief Executive Officer of WEAVE. “When we all encourage people to show up as their true selves and make it easier to navigate their lives, it increases the chance that they will reach out for help if they need it and that the right help will be there for them.”

The important new program is being launched to coincide with PRIDE Month (in June) although the inclusivity training will take place after the month-long celebration (in July) with a goal to connect with as many businesses as possible. Beginning June 1, interested businesses in Midtown and the Central City can apply to participate in one of the free, hour-long training sessions via this www.exploremidtown.org/midtownpride

Also, in celebration of PRIDE month, the Midtown Association designed and produced 3’ X 5’ PRIDE flags, of which a portion of proceeds will be donated to the Sacramento LGBT Community Center.  The colorful and vibrant PRIDE flags cost $50 each and will be available for purchase every Saturday in June at the Midtown Farmers Market (at the Welcome Station at 20th & K) as well as online at www.MidtownParks.org.

“Diversity in the workplace, including gender identity, expression, and orientation, has been proven to boost the bottom line and protect the mental health of business owners, employees, and patrons alike,” said Patrick Harbison who serves on the Sacramento LGBT Community Center Board of Directors. “Proudly located in the heart of Midtown and center of Lavender Heights, the Sacramento LGBT Community Center is thrilled to be an active partner on this important gender inclusion project. And we also hope to see the PRIDE flags flying high throughout the business district and in neighborhoods all across the city.”

In addition, 37 eye-catching and celebratory PRIDE banners were recently installed along J Street in Midtown that will remain up and on proud display through the month of June.

For more information about the “PRIDE, Pronouns & Progress” grant program and workshops, Midtown Sacramento and/or about the Midtown Association, please visit www.exploremidtown.org or follow on social media – Facebook at www.facebook.com/exploremidtown/ and @ExploreMidtown on Instagram and Twitter.

Midtown Association to Launch “PRIDE, Pronouns & Progress” Gender Inclusion Training & Workshop Series via @sacramentopress

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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