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10′ Heart Arch Installed at the Old Sacramento Waterfront

Courtesy of Downtown Sacramento Partnership

Love is in the air at the Old Sacramento Waterfront!

An eye-catching and new “Heart Arch” art activation has been installed on the Embarcadero that is sure to steal the hearts of Sacramentans looking for safe and fun ways to treat that special Valentine. Presented by Downtown Sacramento Partnership and created by local artist Alyse Porzio of Steadfast Craft, the temporary 10’ “Heart Arch” is located in front of the Delta King and is decorated with 2,500 colorful flowers. With views of the Sacramento River and Tower Bridge shining in the background, the “Heart Arch” is a lovely spot for selfies and the community is encouraged to take share their iconic photos on social and tag @DowntownSac and @OldSac. The “Heart Arch” will remain in place through the month of February.

More information about the new “Heart Arch” is available at www.oldsacramento.com/event/love-air

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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