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Midtown Association’s PBID Footprint Expands to 92-Block Area


Coinciding with the start of the New Year, the Midtown Association’s PBID (Property & Business Improvement District) officially expanded to include the Alhambra corridor. The Midtown Association (MA) now provides a variety of services for a 92-block area from 16th to Alhambra and from the Governor’s Mansion to the new Sacramento Natural Foods Co-op.

A PBID provides the framework for owners within a district to work together to make significant improvements, attract consumers and new businesses, and further develop an area. MA has been operating as a PBID since 2008 and exists to provide three primary areas of proactive service to support businesses in Midtown: Streetscape, Maintenance & Safety; Placemaking & Capital Improvements; and Advocacy, Communications and Administration.

“In addition to supporting much-needed city services, the Midtown PBID has been instrumental in helping to create a real identity and vibrancy in Midtown,” said Emily Baime Michaels, Executive Director of the Midtown Association. “As part of our coverage area expansion, we are now able to double the amount of Clean & Safe services we provide to the district, all of which helps to support Midtown as a thriving destination for innovation, arts, dining, culture and social activities.”

Above and beyond important maintenance and Clean and Safe services – such as graffiti removal and solution-focused homeless navigation efforts – MA provides the leadership and resources to introduce and/or support amenities and events such as the popular Midtown Farmers Market, Pop-Up Dog Park, Sacratomato Week (in partnership with the Sutter District restaurants), the Halloween Festival & Pooch Parade and 12 Days of Midtown.

Leading up to the expansion, a series of meetings with Alhambra business owners and stakeholders took place to help define the future vision of the corridor.  MA’s initial focus will be centered on safety and maintenance but could expand to include enhancements such as new signage, artwork and other amenities to help energize and uplift the area.

“The Midtown Association is also focusing on elevating the conversation about policies and projects impacting Midtown,” added Michaels. “Through several initiatives, programs and projects, the association is helping to make Midtown the center for culture, creativity, and vibrancy in Sacramento’s urban core. This includes advocating in the areas of responsible infill development, investments in infrastructure, enhancements in the transportation network, increasing safety, and reducing homelessness.”

For more information about the Midtown Property Business Improvement District (MPBID), please visit exploremidtown.org.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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