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Auto Museum Gets Truckin’ With New Exhibit

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Attention truck fans…this new exhibit will get your engine running!

The California Automobile Museum is proud to debut an all-new exhibit titled The Pickup Truck: Where Utility Meets the Everyday exhibit starting on Saturday, April 23. With 12 trucks on display spanning time periods from 1935 to present, the focus of the exhibit is to demonstrate the evolution of the iconic pickup truck from an everyday work vehicle to its place in today’s culture as a popular recreational vehicle.

A sampling of the pickup trucks on display include a 1925 Dodge (from the California Department of Fish & Wildlife), 1931 Model A (the first mass produced pickup truck that was widely available), a 1951 GMC and a 1956 Ford F100 (two of the most iconic working trucks ever), a 1957 Chevy Cameo (that is considered a “game changer” given its body style design similar to that of a Corvette), a 1974 Hilux (also pivotal but as a small and fuel efficient import), and a Modern Ford F150 (with its modern technology, aluminum body and energy efficient engine).

In addition to the pickup trucks on display, the exhibit will include storyboards that highlight the origin of the trucks and societal influencers during the various time periods.  Plus, Museum guests can participate in interactive elements such as “selfie stations” (where visitors dress in period attire the replicates the uses of the truck) and a matching game (where guests match an animal with the load capacity of the truck).

 The Pickup Truck: Where Utility Meets the Everyday exhibit will be on display at the California Automobile Museum through September 11.  Museum admission is $9 for adults, $8 for vintage (ages 65+), $5 students (ages 5-18) and is FREE for children under 5 years.

For more information visit calautomuseum.org.


About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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