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Midtown Receives Keep America Beautiful Grant

Keep America Beautiful Grant

No buts about it, Midtown is about to get a little bit cleaner and fresher.

Keep America Beautiful, the national nonprofit that envisions a country where every community is a clean, green and beautiful place to live, announced that the Midtown Business Association will receive a 2016 Cigarette Litter Prevention Program Grant of $2,500 to combat cigarette litter in Midtown Sacramento.

The Midtown Business Association is one of 42 organizations across the country to receive grant funding for 2016, totaling $240,000, through the 2016 Cigarette Litter Prevention Program. The Cigarette Litter Prevention Program, now in its 14th year, is the nation’s largest program aimed at reducing cigarette litter. Communities that implemented the Cigarette Litter Prevention Program in 2015 realized an average 52 percent reduction in cigarette litter, a 4 percent increase over the 2014 results.

“Resources provided from this grant will allow us to further beautify Midtown,” said Emily Baime Michaels, Executive Director of the Midtown Business Association.  “We are thrilled that Keep America Beautiful is providing support to enhance our ongoing efforts to provide a clean, safe and ever-evolving destination for business owners, residents and visitors to experience and enjoy.”

Keep America Beautiful affiliates, local governments, business improvement districts, downtown associations, parks and recreation areas, and other organizations dedicated to ending litter and beautifying communities are receiving grants. Since the establishment of the national initiative, communities in 49 states, the District of Columbia, Puerto Rico and Canada have implemented the Cigarette Litter Prevention Program to reduce cigarette litter.

“One of Keep America Beautiful’s primary goals is to end littering in America,” said Keep America Beautiful President and CEO Jennifer Jehn. “The Cigarette Litter Prevention Program pursues a multi-faceted behavior-change strategy to combat, and ultimately eliminate, the leading form of litter in America. We applaud our grant recipients for making such significant progress, helping to fulfill our vision of a country where every community is a clean, green and beautiful place to live.”

Since its establishment, the Cigarette Litter Prevention Program has consistently cut cigarette butt litter by approximately half based on local measurements taken in the first four months to six months after program implementation. Survey results also demonstrate that as communities continue to implement and monitor the program those reductions are sustained or even increased over time.

Keep America Beautiful has distributed nearly $3 million in grant funding since 2006 to support local implementation of the program in more than 1,500 communities.

Grants provided by Keep America Beautiful through the Cigarette Litter Prevention Program fund implementations across the country in a variety of community settings including downtowns, roadways, beaches, parks, marinas, colleges/universities, tourist locations, and at special event locations.

Photo courtesy of the State Indian Museum and California State Parks


About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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