Home » 2015 ‘Calling All Dreamers’ Winner Opens Spicy Storefront

2015 ‘Calling All Dreamers’ Winner Opens Spicy Storefront


Allspicery SpicesThings are really spicing up in Downtown Sacramento!

The winner of the 2015 Calling All Dreamers competition, presented by the Downtown Sacramento Foundation (DSF), officially opens her downtown storefront today. Allspicery, located at 1125 11th Street, is the first one-stop spice shop of its kind in Sacramento and the creation of owner Heather Wong.

Centrally located in the downtown core and easily walkable from the State Capitol and surrounding businesses, Allspicery will offer a curated selection of spices, salts, teas, and proprietary house-made spice blends sourced from around the world. The unique shop will feature commonplace spices as well as obscure, hard-to-find ingredients.

Store guests will be treated to a sensory experience when they visit the new store as they will have the opportunity to smell various spice samples and taste spices blended in oil to bring out their unique and provocative flavors. Spices will be sold whole or freshly ground in-house, making the shop a veritable candy store for foodies.

“With all the amazing energy and momentum centered in the downtown core, we’re thrilled Allspicery will open a storefront during this exciting time for Sacramento,” said Valerie Mamone-Werder, Downtown Sacramento Partnership (DSP) Senior Manager of Business Development. “We hope this new store opening will inspire and encourage other entrepreneurs to develop and enter their innovative business concepts in the Calling All Dreamers competition that happens each year.”

The application deadline for the 2016 competition has now closed and 35 applications were submitted. After a review process and public voting period, the 4th Annual Calling All Dreamers winner will be announced in June 2016.

Each year, Calling All Dreamers contestants compete for a coveted business start-up package that is designed to provide the winner with essential resources and helpful tools needed to successfully launch a downtown storefront. In addition, DSF helps the winning entrepreneur navigate a variety of challenges faced by many business owners during their first year in business.

Economic development and small business growth is a top priority for the Downtown Sacramento Partnership, a Property Based Improvement District (PBID) focused on downtown Sacramento and sister organization to the DSF. Since the annual Calling All Dreamers competition launched in 2013, DSF has helped 12 new businesses open in downtown Sacramento. In addition to Allspicery, some of the contestants of the annual Calling All Dreamers competition include the following: Andy’s Candy Apothecary, The Dailey Method, Ana Apple, Sun & Soil, Off the Chain Bike Bus Tours, Metro Juice, and Benjamin’s Shoes.

To date, these locally owned businesses have leased more than 14,000 sf of retail space and created a minimum of 10 full-time and 35-part-time jobs.

More information about the Calling All Dreamers business competition is available at downtownsac.org. To learn more about Allspicery, visit allspicery.com or connect with them on social media at facebook.com/allspicery.



About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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