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Midtown Farmers Market Expands, Launches New Season This Weekend

midtown farmers market

Concerts in the Park 2016The Midtown Farmers Market is growing with more reasons to linger longer this season.

The Midtown Business Association  (MBA) is pleased to announce the incredibly popular Midtown Farmers Market is expanding a half-block to accommodate even more farmers, growers and vendors. Effective with the new season launch on April 2, 2016, the newly expanded Midtown Farmers Market will take place on 20th Street as usual but will soon extend from J Street to midway down K Street.

Open year-round on Saturdays from 8 a.m. to 1 p.m.,* the latest expansion will help alleviate a longstanding waiting list of interested farmers and growers by increasing the number of vendors from approximately 60 to up to 90 on any given week. Plus, the added space will provide the current market participants with room to grow while also allowing for a bigger area to support the wide variety of special events and activities planned for 2016.

“Last year we were very proud our dynamic market was recognized as one of the Top 10 in the region and we are thrilled to offer fresh and exciting new experiences this season,” said Emily Baime Michaels, Executive Director of the Midtown Business Association. “The hope is our farmers’ market guests will want to linger longer in Midtown while feeding their curiosity and exchanging culinary concepts with local chefs, growers, farmers and one another.”

Originally launched in 2013, the Midtown Farmers Market continues to grow and evolve to reflect the dynamic and eclectic tastes of the surrounding neighborhood. The new season will still include fan favorites such as locally grown seasonal fruits and vegetables, specialty products and gourmet foods from regional farms and small businesses, lively chef demonstrations, entertaining live music, a curated area celebrating and supporting local artists and arts organizations, a bustling Budding Foodies kids area, a free bike valet and plenty of dog and family-friendly patios to enjoy brunch.

Additionally, visitors to the Midtown Farmers Market will soon experience an educational, fun and free “Know Your Grow” gardening demonstration – with topics that change monthly — presented by Edible Sac High.  The new “Know Your Grow” demos will take place on the 4th Saturday each month beginning at 11 a.m. The first gardening demonstration topic on April 23 will be about seed starting, which is perfect for at-home gardeners.

Midtown Sacramento is both walkable and bike-friendly with parking available in nearby garages located at 1801 L Street or the East End Garage on 17th Street between L & Capitol plus various lots throughout Midtown. Owned by the Midtown Business Association, the Midtown Farmers Market is managed by Unseen Heroes. More information about the Midtown Farmers Market is available at midtownfarmersmarketsac.com


About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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