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Celebrate Halloween at Midtown Festival & Pooch Parade This Saturday

pooch parade

A bounce house, face painting, live entertainment and pooches on parade. Midtown is the place to be this Halloween.

The Midtown Business Association (MBA) is excited to present the crowd-favorite Midtown Halloween Festival & Pooch Parade on Saturday, October 31 at Marshall Park.

Sponsored by the Sutter District – with restaurants that include BarWest, Blue Cue, Café Bernardo, Centro Cocina Mexicana, Harlow’s, INK Eats & Drinks, Paragary’s Midtown & Red Rabbit Kitchen & Bar – and the Food Literacy Center, the canine-friendly event is highlighted by the much-anticipated “pooch parade” scheduled to take place at 2pm that day. Four-legged friends will strut by while competing in an entertaining costume contest that will include playful prizes for the winning pooches.

In addition, Midtown’s mobile off-leash “Pop-Up Dog Park” will be set up to encourage canine-friendly communication for pooches 30 pounds or less (due to the structural limits of the fencing).  Plus, a variety of free family-friendly activities will be available that include face painting, balloon animal creations, a bounce house, photo booth and healthy snacks provided by the Food Literacy Center, hands-on arts and crafts, entertaining live music and more.

Earlier that day, special and spirited activities will be available at the popular Midtown Farmers Market that takes place from 8am to 1pm on 20th Street between J and K.  Costumes are encouraged and children of all ages are invited to take part in a fun and free mini pumpkin scavenger hunt throughout the market.

“We’re excited to continue to offer a variety of eclectic, fun and family-friendly Halloween activities in Midtown,” said Emily Baime Michaels, Executive Director of the Midtown Business Association.  “And we’re especially thrilled to also highlight our four-legged friends that are clearly cherished by our amazingly supportive Midtown community.”

The Midtown Halloween Festival & Pooch Parade will take place from 1pm-3pm at Marshall Park, 915 27th St. For more information about the parade and other activities taking place that day, please visit www.exploremidtown.org

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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