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EBT/CalFresh Now Accepted at Midtown Farmers Market


Accessibility to locally grown fresh fruits and vegetables just got easier for many Midtown Farmers Market guests.

The Midtown Business Association (MBA) is pleased to announce that EBT/CalFresh benefits can now be exchanged for “Market Dollars” and accepted as payment at the popular Midtown Farmers Market.

Located on 20th between J and K Streets, the Midtown Farmers Market showcases approximately 60 vendors each week and is open year-round on Saturdays from 8am to 1pm  Electronic Benefit Transfer (EBT) is an electronic system that allows state departments to issue food purchasing benefits to qualifying individuals via a magnetically encoded payment card through the federally funded Supplemental Nutrition Assistance Program (SNAP).  Effective immediately, Midtown Farmers Market guests wishing to make EBT/CalFresh transactions should visit the information desk located at J and 20th Streets.

“We are thrilled to have a POS system now in place to accept EBT/CalFresh at the Midtown Farmers Market,” said Emily Baime Michaels, Executive Director of the Midtown Business Association.  “Fresh fruits and vegetables are critically important to maintaining a healthy diet and should be readily available to the entire community.  We’re proud Midtown is able to help make proper nutrition easy and financially accessible to everyone through this valuable offering.”

As an incentive to double the purchasing power for fresh, locally grown fruits and vegetables, Market Match is also being offered at the Midtown Farmers Market. CalFresh shoppers who spend at least $10 of their CalFresh benefits at the market will receive an additional $10 in Market Match vouchers to purchase fruits and vegetables at the market (note a maximum $10 in Market Match per household per market day). Market Match is a program of the Ecology Center, and is provided by Alchemist CDC and farmers’ market partners. For the Midtown Farmers Market, this program is funded by USDA National Institute of Food & Agriculture and Sutter Health.

Midtown Sacramento is both walkable and bike-friendly with parking available in nearby garages located at 1801 L Street or the East End Garage on 17th Street between L & Capitol plus various lots throughout Midtown.  Owned by the Midtown Business Association, the Midtown Farmers Market is managed by Unseen Heroes (unseen-heroes.com) and MBA contracts with Alchemist Community Development Corporation (alchemistcdc.org) for the EBT/CalFresh systems.

More information about the Midtown Farmers Market is available at midtownfarmersmarketsac.com.

About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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