The new California Family Fitness opened May 2 on K St., bringing to Downtown an upscale, 32,000 sq. ft. fitness club as well as a boost in the already growing energy toward revitalization of both K St. and Downtown.
The new club has a host of amenities including 5 stories of specialized and state-of-the-art equipment, cardio theater rooms, free weights, and opportunities for group classes and personal training. Services to treat and care for guests include massage beds, towel and laundry service, sauna and steam rooms, private lockers, and a smoothie and juice bar.
The 3rd floor also has much to offer, some of it in unexpected ways. As if it isn’t unique enough to have an outdoor basketball court and lounge area with fire pits and impressive views of city buildings, something else unique awaits club-goers: beer and wine. That’s right, the recreation room has a wet bar, accompanied also by pool tables, foosball, ping pong, and dart boards. Not typical of a fitness club, the sale of alcoholic drinks shows that the club is looking also to be a place for recreation of a different kind.
“We’re stepping out of the box of what we typically do,” said Norbert Godinho, Operations Manager for the K St. California Family Fitness location. “We want this to be a total destination for adults to come in and work out, and maybe even grab a beer.”
Godinho pointed out that with the club being located in the heart of the business district of downtown, they offer downtown employees a place to workout and/or lounge either between meetings or after work while waiting for traffic to clear. The K St. location also offers residents, visitors, and employees an all-in-one place to go before a show or Kings game in the new forthcoming arena.
But convenient location isn’t the only thing the proximity to the new arena and the club’s presence on K St. is about. The addition of the club to the area also affirms and encourages revitalization efforts already bubbling up in the core of our city. Godinho explained that the revitalization happening downtown had a lot to do with their choice to move from their previous location on J St.
“We’re excited to be [on K St.] with everything that the City of Sacramento is trying to do with this area. That’s why we picked this location,” said Godinho. “I think it’s going to help our immediate neighbors because there are a lot more people coming to K Street who would typically just be walking by the vacant spot that used to be here. Instead of being an eyesore, it’s eye-catching.”
With that in mind, the club put a lot into the front of the building. Godinho said they tried to create excitement not only for their members, but also for the street.
But don’t just admire the view from the outside. Check out the inside, too.
“We provide a clean, convenient location with state-of-the-art equipment, programs, and activities,” said Godinho. “We want to provide an exceptional and unique value to our community. That’s the biggest thing…We want people to come here and enjoy themselves.”
For more information on the California Family Fitness on K (including hours, the floorplan, and a free 7-day trial), visit www.californiafamilyfitness.com.
Photos provided by California Family Fitness. Copyrighted.
