For proof that Sacramento’s fashion scene is on the rise, one only needs to look to the success of 2013’s Sacramento Fashion Week or the trends of emerging monthly pop-up shops – flash retail operations where vendors sell their goods in booths – and markets such as the Sacramento Antique Faire and Bows and Arrows Makers Mart. The sixth annual LAUNCH festival, which kicks off this Friday with LAUNCH x Fashion, will provide a place to celebrate collaborative creativity, give Sacramentans a chance to dress up in their funkiest attire, see some art and listen to live music.
Editor’s Note: We’ll be live blogging throughout the weekend. You can participate by commenting directly into our blog or by using the hashtag #launchsacramento.
Lisa Kennedy, along with co-producer Sandra Yan Crowell, are behind this year’s LAUNCH x Fashion. Kennedy dug her heels into the fashion industry after working for Nordstrom buying for boutiques and styling clients. She currently runs a boutique called Closet Candy and provides styling services, personal shopping, closet editing and photo shoots via her site vipclosetcandy.com.
Working alongside ground (ctrl) and LAUNCH co-creators Michael Hargis and Clay Nutting, Kennedy has developed a fashion event that will feature designs from GLAUDI by Johana Hernandez – currently featured on NBC’s “Fashion Star” – as well as Sacramento native and “Project Runway” Season 11 contestant Richard Hallmarq. Fashion fanatics will receive gift bags put together by Emi Designs and peruse the first LAUNCH pop-up shops featuring local jeweler Vivid Venus. Additional pop-up shops will be at LAUNCH x Music throughout the weekend..
According to Kennedy, creative collaboration is the key to moving Sacramento’s fashion community forward
“There is a core group of really talented individuals with incredible style. Boutique owners are really trying to bring a unique selection to our city to promote shopping locally,” Kennedy said, citing the works of Caren Template, Pam Tuohy Novinski and Amber Collins.
Sac Press spoke with three fashion-forward women to see what they were wearing to this year’s LAUNCH – Juniper James’ Kari Shipman, The Dress Fiend’s Phoebe Verkouw and CUFFs boutique owner Lacadia Olsen. Shipman is a fashion blogger, stylist and owner of Flywheel. Olsen is a buyer, photgrapher and now entrepreneur. Verkouw writes a fashion blog that features thrift shops and saavy thrifting tactics. These ladies are passionate about Sacramento fashion and are heavily involved in it.
Here’s what they have to say about Launch:
In fashion: Lacadia Olsen draws on a background in fashion buying, market managing and fashion photography. In 2004, Olsen opened Cuffs boutique on J Street.
“I’ve been to every LAUNCH since the first, and they get better each year,” she said.
On what to wear: According to Olsen, the typical CUFFs girl is trendy but definitely offers her own twist on style. Olson said she hoped to see overalls at this year’s festival, “a fall trend that I’m excited about, but also one that needs to be done right.”
“LAUNCH will be a culmination of the creativity in Sacramento,” said Juniper James’ Kari Shipman. “Cesar Chavez Park will provide a place for everyone embracing the arts to come together.”
In fashion: Shipman is this year’s retail and restaurant coordinator for LAUNCH. She runs a fashion consulting business and blog, Juniper James with the tagline “fashion moving people forward.” She also owns FlyWheel, a retail space and artist incubator located in the Downtown Plaza that offers a mix of local designs and vintage records, as well as coaching for local creatives on how to develop and market their crafts.
On Sacramento fashion, Shipman pointed to the significance of increased personalized options that give trendsetters the freedom to define local style.
“We’re making a shift toward our own identity,” she said. “We have local designers in the shop willing to do custom orders for customers.”
On what to wear: According to Shipman, something sexy yet sophisticated is perfect. A racerback maxi with a daring leg slit is her idea of making a statement at this year’s LAUNCH x Fashion. In respect to the music festival, Shipman said a LAUNCH x Music wristband will be the hottest accessory. She picked a fun and flirty, hi-low tribal printed dress from GOODSTOCK boutique for her ideal LAUNCH x Music outfit.
In fashion: Verkouw is this year’s pop-up shop manager for LAUNCH. Her style developed from frequenting local shops and flea markets. She maintains a blog, The Dress Fiend, where she shares her thrifting tips and posts about thrift shops around Sacramento. She currently works as the Lead Facilities Use Assistant at the Crocker Art Museum and a fashion stylist.
On what to wear: “I’m going all out in my finest vintage for the (fashion) show,” said Verkouw, who is known for channeling an old Hollywood style. She also has a colorful and modern dimension to her personal style and said she may go for something more contemporary for the music festival.
LAUNCH x Fashion kicks off Friday, Sept. 6 at Tsakopoulos Library Galleria, 828 I St. Doors open at 7:30 PM. There will be street parking as well as parking at the City Hall Parking garage on 10th and I St. Follow @sacramentopress on Instagram. Use the hashtag #launchsacramento on twitter, Facebook and Instagram to participate in our live blog
Don’t forget about the LAUNCH x Music festival taking place in Cesar Chavez Park Saturday and Sunday from 11 a.m. to 11 p.m. If you’re looking for something to do after the fashion show or festival, you can check out after-parties here.