In honor of September’s being Blood Cancer Awareness Month, the Leukemia & Lymphoma Society will be hosting a highly interactive fundraiser.
On August 24, the society will be holding 24-24-24, a fundraising event that aims to get as much of the Sacramento community involved as possible. While standard fundraisers usually involve participants gathering at one location and focusing on a certain activity, this fundraiser is designed to get the community involved on a more personal level.
During the 24-hour period on August 24, fundraiser participants are encouraged to set the goal of raising $24 every hour. This is the idea behind the 24-24-24 name.
The sky really is the limit with what you can do to raise pledges. Whether you want to host a car wash, a yard sale, a lemonade stand or a lawn-mowing marathon, the choice is up to you. Participants don’t need to register their event with the LLS to be a part of 24-24-24, but they are encouraged to Like the Facebook page and tell the neighborhood about it.
LLS campaign specialist Linda Yao-Chin explained, "When participants organize and implement their own fundraising event, they are able to incorporate their personal connection to cancer … adding more value in connecting others to the mission."
Participants are given the chance to connect even more by making donations on behalf of a relative, friend or loved one affected by cancer.
Sacramento’s LLS chapter will host their annual Light the Night walk on October 26 at Raley Field. The 24-24-24 fundraising event this weekend is designed to allow participants to raise their pledges before the 1.4 mile evening walk that will set out to memorialize victims and celebrate survivors of cancer.
The Light the Night website has information about how to donate or participate in the walk.
"All proceeds will be benefiting the Leukemia & Lymphoma Society in our efforts to find a cure for cancer," said Yao-Chin, "as well as support local patients in the Greater Sacramento area."
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