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Behind the scenes at Sacramento Fashion Week

Sacramento Fashion Week billboard on J Street

Sacramento Fashion Week (SACFW) was a huge success this year as it expanded to three nights of runway fashion.

The 2013 SACFW had a full schedule of meetings, workshops, runway displays, showcasing local, national and internationally known boutiques, designers, models and speakers.

A launch party, model and designer practices, a fashion forum, workshops, a Fashion on Film event, designer meet and greet, VIP galas, afterparties and of course runway fashion took place from Feb. 24 – Mar. 2.

The full week schedule began early on Sunday Feb. 24 starting with a practice at the Elks Tower Ballroom.

Elks Tower

The full practice on Sunday morning brought over 100 models, designers, photographers and volunteers to view the venue and establish a game plan. SACFW staff and interns worked feverously to ready themselves for the many planned activities.

Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week
Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week
Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week
Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week
Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week

As part of Kondrya Photography, for SACFW, several photographers met to cover the practice and other events.

Many of the people involved were at the Elks Tower Ballroom early in the morning and left early evening and this pattern continued throughout the week. 

Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week
Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week

Waiting, practicing, modeling at the Elks Tower Ballroom for Sacramento Fashion Week

Work was hard but there was plenty of time for play and socializing. The SACFW Launch Party was held at the Mix Downtown allowing for interaction with fashion and other professionals.

Sacramento Fashion Week Launch Party at the MIX Downtown
Sacramento Fashion Week Launch Party at the MIX Downtown
Sacramento Fashion Week Launch Party at the MIX Downtown
Sacramento Fashion Week Launch Party at the MIX Downtown
Sacramento Fashion Week Launch Party at the MIX Downtown

Combining social events allowed fashionistas the opportunity to mingle with local talent who showcased their wearable art.  

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