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Kombucha Kulture debuts mobile concept

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Kombucha Kulture debuted its mobile vending trailer Saturday, Oct. 27, offering a host of different flavors of the fermented tea drink growing in popularity.

The trailer features six flavors of kombucha, according to a press release, and the Zombie 5K run at Miller Park was the venue. The brewers were Revive, Bùcha, House and Lev’s.

A 12-ounce glass runs $3, and a 16-ounce glass costs $4.

Owned by Joseph Melrose and Brianne Giatras, Kombucha Kulture was originally envisioned as a brick-and-mortar store to replace the old Hina’s Tea space at 24th and K streets.

Unable to secure traditional bank funding, the duo tried to raise $50,000 via the Internet fundraising platform Kickstarter, and when that failed, they opted to go with a mobile concept.

“It was a blessing in disguise,” Giatras previously told The Sacramento Press.. “We realized we were going to have a great audience, but Kickstarter wasn’t going to be the thing that got us into business. We think this will be much better considering the market we’re entering and the ability to take our product to the customer instead of trying to get them to come to us.”

A 1950s-style horse trailer became the basis for the business. The couple spent several months refurbishing it – doing bodywork and installing a custom wooden door.

Read more about the mobile concept in a previous Sacramento Press article.

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