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Preparing for Sacramento Fashion Week 2013

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Preparation for Sacramento Fashion Week 2013 has begun. A workshop was presented at Sacramento’s International Academy of Design & Technology on Del Paso Road on Monday, August 27, 2012.

Simone Vianna, Fashion Design Coordinator for Sacramento Fashion Week (SFW), presented the “How to Prepare for Sacramento Fashion Week” free workshop.

Sacramento Fashion Week 2013 Designer Workshop

Vianna welcomed aspiring and established designers to the workshop and covered several important items to help designers improve their chances for being selected as one of the designers for Sacramento Fashion Week 2013.

The majority of the designers at the workshop made the trip from Stockton. Vianna joked that Stockton could become the new west coast SoHo.

Sacramento Fashion Week 2013 Designer Workshop

Vianna covered several items to help attendees at the workshop to ready themselves for the premier fashion event by following certain requirements.

Workshop participants were instructed on developing concept boards, selecting colors, fabrics and following business etiquette when using social media. Other helpful hints were shared to better the designers’ chances of being selected.

Sacramento Fashion Week 2013 Designer Workshop

Participants shared their fashion experience with the group. Designers learned some valuable lessons as they listened to others share their knowledge.

The experience from designers at the workshop ran the gamut from little or no previous experience to others who have already participated in several fashion shows.

Vianna also covered a couple of topics that attracted the attention of the attendees. Participants were encouraged to volunteer at fashion shows to gain valuable fashion show experience. Participation as designers, models and working on set productions is a big plus when writing their biographies and experience.

Guests were also encouraged to look into small business participation by acquiring a small business permit and perhaps acquire a Square Card Reader for financial transactions.

A Sacramento Fashion Week designer was at the workshop to learn about this year’s event and to share her valuable insight. Joycelynn Brown who participated at the last SFW shared her experience.

Sacramento Fashion Week 2013 Designer Workshop

Brown’s lessons learned included making sure designers begin preparing early and making sure that requirements are met in a timely manner as they continue to plan ahead.

Brown shared that participation in SFW changed her life. Brown said, “My life changed completely and although I had a really hard time making it through the show I was so proud of myself for getting through it. My life did change and now I have so many show offers that I have to turn some down. I have people from the bay area wanting me to come down and do shows. I’m a single mom, just finished college, I have a full time job and if I wasn’t working I would be able to do this full time. “

Organization, preparation and persistence are keys to participating in SFW as a designer. Both Vianna and Brown emphasized the importance of being prepared and not postponing involvement.

The workshop was a great eye opener for those in attendance and was very informational.

Sacramento Fashion Week 2013 Designer Workshop

Another workshop is planned for September 14. Vianna emphasized the importance of attending these workshops and encouraged those in attendance to pass the word and get designer friends to attend.

Workshops for models are scheduled for October.

Visit the Sacramento Fashion Week facebook or webpage for further information.

Deadline for submitting required materials must be completed and received by SFW by September 21. Designers will be selected and announced after that date. All requirements have to be completed by the application deadline in order to be considered for selection.

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