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‘The show must go on’ for party business destroyed by fire

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An unassuming building that housed 40,000 square feet of fantastic party props and custom-cut styrofoam sculptures was destroyed in a 5-alarm fire Monday, but the owners say “the show must go on,” and they are already working to rebuild the business.

When visitors first arrived at the warehouse building on Dos Rios Road, there wasn’t much to see: a large, grey building with steps leading up to a tinted glass door, and a moderate-sized sign that said “Party Concierge” over the doorway.

Once they stepped inside, it was a different world – Fantasyland. Hollywood. Vegas. The front room was only the beginning of the wonders visitors would find housed in the cavernous spaces beyond.

There was a 9-foot-tall replica of the statue of David in one corner, and a pair of purple high heeled pumps the size of a Mini Cooper across the way. A replica of a red British phone booth stood next to a roulette wheel that Goliath would play with. Rows of floor to ceiling shelves held thousands of items divided by theme – Hawaiian over here, Oscar awards party over there, Springtime in Paris in the corner – and the walls were stacked with clear bins filled with smaller accessories (beads, leis, flowers, hats, confetti and so on) to complete each theme.

The party props were only a part of what Party Concierge offered, though. The business that was known for creating huge stage props for local productions and special events, also designed elaborate ice sculpture creations for weddings and banquets. When the Sacramento Airport held its gala in October to unveil the new Terminal B, drinks were served over a suspended neon-lit bar of solid ice created by Party Concierge’s ice artists.

suspended ice bar for Terminal B gala
All of that magic was destroyed in Monday morning’s blaze at the company’s warehouse.

The fire, which started when a nearby warehouse filled with cat toys and insulation caught fire and the spread, according to an article in the Sacramento Bee, took 125 firefighters and 27 engines from three fire departments more than 10 hours to put out.

The business suffered nearly $5 million in damages from the fire, owners Susan and Lawrence Crane told the Bee Monday. Now, the couple say they have to focus on continuing to serve clients whose events could be impacted by the loss.

“We are working as hard as we can to get to everyone, and we thank you for your patience,” they wrote on their Facebook page.

Local photographer Ed Fogle of SacMav.com caught the warehouse blaze on video Monday morning:


Melissa Corker is a staff reporter for The Sacramento Press. Follow her on Facebook and on Twitter @MelissaCorker.

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