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SF Outside Lands promoters considering Sacramento expansion

With Bay Area promotions juggernaut Another Planet Entertainment having already brought Wilco to the Sacramento area, and with the Shins, Florence + the Machine and the Black Keys on the books in the coming weeks, it seemed that the powers-that-be were finally giving some much deserved love to the Sacramento concert market.

But we never could have imagined (or hoped for) anything like this.

Speaking on condition of anonymity, a source familiar with APE has informed the Sacramento Press that the promotions firm, which handles all the booking for San Francisco’s nationally renowned Outside Lands Festival, is considering launching a similar music festival in Sacramento in the summer of 2013.

"With Sacramento moving forward with their new arena and other significant developments, we are now more confident than ever in the market," the source said. "We have been considering this idea for awhile now, and we feel it’s the right time to move forward."

A likely location for the festival would be Discovery Park, with its proximity to downtown and easy accessibility. Other possible locations could include Cal Expo or potentially a "street fair" setup in a select region of Midtown.

Past Outside Lands festival headliners have included Radiohead, Pearl Jam, Dave Matthews Band and the Black Eyed Peas. Obviously, it’s way too early to start thinking about who might be on the bill in Sacramento, but early candiates could include jam scene favorite NoWay Jose and Keyser Soze and the Suckers.

And the happiest of April Fool’s Days to you, Sactown!

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