The pair of locals who founded KingsTribe Clothing in 2007 are bringing an event to Sacramento this weekend that is meant to mimic short-term retail sites prevalent in cities such as San Francisco and Los Angeles – a “pop-up shop.”
“This is a first for us. It’s kind of an experimental thing,” said co-owner and designer Samuel Parkinson, 26. “A pop-up shop is up one day and out the next. We’re going to open Friday and leave Sunday night.”
The shop will be in what is essentially the basement of a Victorian building at 2017 I St., which was a tattoo shop at one time, Parkinson said.
Partnering with another local clothing brand, Urbal Apparel, Parkinson and his business partner, 27-year-old Erayis Montes will be open from 1 p.m. – midnight on Friday and from 10 a.m. – midnight Saturday and Sunday.
The line has no permanent storefront.
A temporary mural out front by local artists Kids Crew and ongoing live art on clothing by locals including Raul Mejia, who goes by El Pngwn, are part of what Parkinson said he hopes will draw crowds to the space. A pool table and DJ will also be on-hand.
“Mainly we want to support locals because we’re trying to grow our city,” Parkinson said, adding that he wants to see a more in-depth fashion week.
KingsTribe’s pop-up shop is meant to dovetail with Sacramento Fashion Week, and Parkinson said he wants Sacramento to get to the point where there are multiple events and multiple venues throughout the city to celebrate fashion.
Montes said he hopes the pop-up shop will bring increased community awareness to the brand and allow him and Parkinson to expand toward ultimately opening their own manufacturing facility.
“The most exciting thing for me is getting more community involvement in the company,” Montes said. “We’re really trying to get a great group of people involved and build up our image.”
The name KingsTribe comes from a belief that all people are part of one tribe and each individual becomes a king within that tribe, Parkinson said.
“We’re a bunch of characters who come together and bring our unique characteristics to the world,” he added.
Montes and Parkinson met while attending the International Academy of Design and Technology in Sacramento, and they launched their clothing line in 2007.
Initially, they stuck with screen-printing T-shirts, and they now produce a full line of clothing, including T-shirts, hoodies, jackets and other items such as bags and backpacks.
Parkinson described the products as having a big-city, metropolitan character and appealing most to those ages 18-28.
“We do it all ourselves,” Montes said. “We cut, sew and screen-print. We only buy the fabric, the ink, T-shirts and some of the hoodies.”
Working out of their houses, production runs aren’t very large, but one local merchant who sells the clothing said it is high-quality.
“I’ve had good experience with them,” said Lacadia Olsen, owner of Cuffs in Midtown. “Their stuff does really well, especially in terms of local designers.”
Olsen added that she thinks the quality of the work is very good, and it’s clear that the duo spend time on the product.
“They do a lot of really clean, contemporary stuff, stuff I think is really right on for right now,” she said. “I think they have a pretty good fighting chance of going somewhere.”
In addition to Cuffs, the clothing is also sold at French Cuff Consignment in Midtown and ZuhG Life in Westfield Downtown Plaza.
David Sanson, 38, owns Urbal Apparel and is partnering with KingsTribe for this weekend’s event.
He said he started his line about six years ago, but it went on hiatus when he moved to the Bay Area.
“They basically reached out to me and invited me to be part of this,” he said. “I’m very excited about being back in the scene and seeing people walking around Midtown and downtown wearing my stuff.”
During the three days that the pop-up shop is up, Parkinson said, exclusive items will be for sale, including T-shirts screen-printed on-site that combine KingsTribe and Urbal Apparel’s designs. Three unique jackets will be auctioned or raffled off as well.
Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.