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Business Walk to survey Natomas economic conditions on June 15

The region’s international award-winning Business Walk program arrives in Natomas on June 15, when volunteers will canvass local businesses to find out what’s happening with the economy and how conditions can be improved.

The Natomas Business Walk is presented by the city of Sacramento and Natomas Chamber of Commerce in partnership with the Sacramento Metro Chamber and supported by the region’s Metro Pulse partnership. The business walks have won acclaim from international economic developers and most recently as a chamber outstanding program for strengthening local economies.

The business walks help initiate contacts with businesses in the region and is the start of an ongoing conversation to help get businesses the resources they need to succeed. Volunteers who are business people or agency staff will visit storefronts and businesses, asking owners and managers three questions: How’s business, what do you like about doing business in Natomas and how can business be improved?

“As a city councilmember I am dedicated to doing everything possible to support local businesses,” said Sacramento City’s Angelique Ashby. “This joint effort between the city and chambers of commerce is an opportunity to reach out and have conversations about current challenges as well as provide available resources to support the business community.”

The Business Walks are part of a regional “best practices” strategy for business retention and expansion. In 2011, the Metro Chamber and its partners are planning a dozen events across the region.

“The Natomas Chamber is taking a proactive approach to help support businesses in Natomas,” said Ed Koop, board president of the Natomas Chamber. “The chamber and city are going to walk the streets not only to figure out what businesses need but also to let businesses know we care and are here to help.”

Businesspeople who would like to volunteer to be a business walker can register online at metrochamber.org. The business walk event, 8:30 a.m. to 2:30 p.m., includes a breakfast and orientation, three hours of business visits, a lunch and roundup session, this event is free. The event will take place at Four Points – Sheraton, 4900 Duckhorn Drive Sacramento. Register online here.

“In 2010, the Sacramento region’s international award-winning Metro Pulse Program facilitated nearly 4,200 business visits—building public-private relationships with and making resource connections for local companies. At its core is the business walk model, which allows community leaders to meet with lots of companies in a short time; and, do so in a personal, one-on-one fashion,” said Matt Yancey, Metro Chamber director of business and economic development.

For more information, contact Kennedy Cullen at 916-319-4277 or kcullen@metrochamber.org.


Disclosure: Hal Silliman is communications director for the Sacramento Metro Chamber.

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