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Sister|Brother launches in style and for a good cause

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Around 300 people are expected to show up Friday for a fashion-forward launch party-turned charity event with Christopher Collins from “Project Runway” as the MC and a live performance by Biz Markie, hosted by Sister|Brother Style at Lounge on 20.

Sister|Brother Style is a personal fashion styling business that offers affordable fashion consulting and an up-to-date fashion blog, owned and operated by siblings Mary Gonsalves Kinney and Michael Gonsalves.

“People can expect an amazing fashion show,” Kinney said. “It’s going to be like no other fashion show Sacramento’s probably ever seen.”

The stores providing clothes for the show include Julius clothing, Patrick James, Madam Butterfly, Franco Ferrini, Hamilton Jewelers, Krazy Mary's and Benson Co.

“It’s going to run the gamut as far as different looks, but the overall look for the fashion show is going to be urban glam,” Kinney said.

Aside from the fashion show itself, guests can count on host Christopher Collins from “Project Runway” and a live performance from Biz Markie to entertain throughout the evening.

Mayor Kevin Johnson will also be at the show to present the proceeds of the evening to the CCAF.

Kinney said the decision to partner with CCAF came naturally.

“Since we’re a fairly new company, we wanted something that was close to home and that meant a lot on a personal level,” she said. “There are AIDS funds in other cities, but the one in Sacramento may not be as well-known, so we really wanted to help elevate their presence here and raise as much money as possible for them.”

Gonsalves has been on the board of CCAF for more than a year now and said he sees this partnership as a win-win.

“(CCAF) has a strong following of people, but what’s nice about this event is that it’s reaching out to a broader spectrum of people that we haven’t yet reached out to,” Gonsalves said.

All funds raised by this event will go toward the CCAF, according to Gonsalves.

“No one is taking any money whatsoever,” he said. “So every single dollar that we raise is going to the AIDS fund.”

This particular fundraiser will provide college tuition and other school expenses for teens affected by HIV and AIDS who would otherwise have no chance of attending the universities of their choice.

“For our launch party, we wanted to do something different,” Gonsalves said. “(We wanted to) make it not completely about us and give back.”

General admission tickets can be purchased here for $35 and are expected to sell out, as did the VIP tickets, due to demand and capacity limits.

Photos courtesy of Brenda Bisharat photography from the Sister|Brother website.

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