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Automobilia! Exhibit Sponsored by Ferrari of San Francisco

The California Automobile Museum is proud to announce that Ferrari of San Francisco will be the title sponsor of its newest exhibit, Automobilia! Celebrating Italian Automotive Design.

"I thought this Automobilia! exhibit was the perfect fit for the area and an exciting opportunity to support the Ferrari brand by our presence in the community that has shown its love for Italian motor cars," said Greg Minor, general manager of Ferrari of San Francisco, who noted the growing number of Ferrari owners in the Sacramento area. The project is the most ambitious ever undertaken by the California Automobile Museum and the sponsorship by Ferrari of San Francisco marks the Museum's first support for a large exhibit from the Bay area.

Automobilia! Celebrating Italian Automotive Design opens November 13, 2010 and adds an international flair to the Museum's current exhibits by showcasing some of the auto industry's most exotic cars and men who have become legends for creating them. The project includes construction of a piazza-style exhibit complete with murals that reflect Italian art and architecture to showcase the cars. Featured marques in this long-term exhibition include Ferrari, Maserati, Lamborghini, Fiat, Lancia and Alfa. The exhibit will also give viewers a glimpse into the lives of men whose names have become synonymous with their cars, such as Enzo Ferrari and Ferruccio Lamborghini, and others such as De Tomaso, Pininfarina, Bertone and Bizzarrini, whose creativity and passion for performance made these cars among the most elite in the world for their speed, handling and styling.

"With Automobilia! we want to do more than simply display beautiful cars," explains Karen McClaflin, Executive Director of the California Automobile Museum. "We want people to see the Italian culture that influenced the creation of these cars and for them to get to know the men whose styling and engineering are reflected in them, in much the same way that people want to know more about the artist when they admire a painting or a piece of sculpture," added McClaflin. "We think the exhibit will be a unique experience for everyone."

A wide variety of cars and special events are planned throughout the run of Automobilia!. The cars expected in the piazza on opening day include:

• a Ferrari 275 and Ferrari Testarosa
• an Alfa 1750 Spyder
• a Pantera De Tomaso
• a Lamborghini Diablo
• a 1973 Moto Guzzi scooter


For more information, call (916) 442-6802 or visit www.CalAutoMuseum.org.

Kaela Nelson is the Marketing and Education Coordinator for the California Automobile Museum

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