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LAUNCH 2010 blasts off

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The second annual LAUNCH showcase hit the Artisan Building Saturday for a night full of music, design, art and fashion.

Artists and designers from Sacramento, Los Angeles, Oakland and San Francisco flocked to LAUNCH to show off their stuff, and the turnout looks even more promising for next year.

Designers of clothes and jewelry hung out in the outside venue, presenting handcrafted jewelry, buttons and clothing. Most vendors had mainly vintage jewelry and clothes, some more unique than others.

The outdoors also contained several booths from locals who handcraft jewelry and trinkets and sold vintage clothing, as well as live music.

“Launch really seemed like a good vibe,” jewelry artist Nora Kniveton said. “It’s a place where people would like my weird stuff. And it’s true.”

Kniveton created earrings, bracelets and rings out of microchips and keyboard buttons, making anagrams such as I.Q.

“I just thought this would be the right kind of crowd to appreciate my upcycling,” said Karen Gunby, a vintage jewelry artist. “I makes things from the things I get from yard sales.”

Some of the jewelry was created out of other pieces of jewelry as well as other trinkets and cool little knickknacks. Gunby recycles old used jewelry into hip new designs.

Live bands performed the entire night. Bands like RESA, Doom Bird and The Generals kept crowds of people entertained for hours.

Inside the Artisan Building, displays of art hung up for viewing. Modern photography and graphic design portraits spread through the aisles of the gallery. Different DJs such as Sex & Weight, Dj Whores, Mike Diamond, Jon Droll and John Michael Michaels, jammed throughout the night, with food provided by Hot Italian. All the music consisted of a twisted remix of different songs and retro beats that got the crowd pumping.

The New Humans rocked out just before the heavily anticipated fashion show, causing a crowd to fill the room with screaming, dancing and entertainment.

Creative designs and clothing appeared on the models from Van Der Neer, R. Douglas Custom Clothier, Krazy Mary’s, Vintage YSJ and Fringe. Vintage was the basic theme of the fashion show, simple and fancy lace dresses and even full one-piece outfits crossed the runway.

A huge wave a people rushed through the Artisan Building to watch the show.

Remixes and rave music pumped through the speakers as each model strutted down the runway, getting the crowd even more excited. The runway stretched a few yards into the center of the room, with ramps in the back where the DJs played their songs.

Each designer had about five models that strutted down the runway.

From clothing to Fringe’s furniture designs, the LAUNCH fashion show brought out creative vintage designs.

While the fashion show went on inside, food vendors and jewelry sales still kept on.

Many organizers, like Bespoke, Boys Noize, Downtown Grid, Enotria, Lumens and The Greens Hotel helped sponsor this year’s LAUNCH.

LAUNCH truly was a night to remember.

1-3 courtsey of LAUNCH 2010

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