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Green Sol water serves up more than H20

Executive Partner of Green Sol Water Dominic Carini pauses halfway through our phone interview to take a business call. Two minutes later he’s back, in slight disbelief.

“I guess I’m one of the officials that’s supposed to water the BET awards, so I’m flying down to Hollywood. It’s crazy what’s going on. I can’t believe this is my life right now,” says Carini.

 

Carini’s impromptu invite qualifies the kind of splash Green Sol’s movement has had in its first four months of existence. Green Sol Water offers an alternative to petroleum-based plastic through their product’s polylactic acid water bottles. Polylactic acid (PLA) is a biodegradable plastic derived from corn starch.

The movement got its start when longtime friends Carini, a Sacramento native, and Micheal Lacy pitched the idea of an educational approach to spread the word about the patented product to their bottle’s manufacturers.

“We asked, ‘what would you guys say if we told you we would be willing to divide the team to do events, to do education, to start working on curriculum, and create more of a grassroots motion through schools, through city parks, and hydration of city workers? What if we went that route and you allowed us to privatize this?’ And after a couple of months [of seeing] our numbers of proving what we were doing, and literally not stopping, they agreed. That’s now why you’re seeing Green Sol. Now that they’ve given us the ball there’s no way we can stop,” said Carini.

Lacy and Carini brought in financier Steed Hustrulid, whom Carini refers to as "a tremendous add to the team." The three wunderkinds of water set their unique business model in motion, using the product to communicate their message of awareness with educational programs; community and business sponsorships; local- and territory-based wholesale distribution; custom labeling; and bottle recovery logistics.

"We are not just a water bottle company. We are actually promoting the overall conversion, but the most important ingredient is recovery because California state does not have redemption for these bottles; no one is putting anything together for them to get to the composter," said Carini. "Right now, the recovery process is not done curbside or in receptacles. Green Sol developed first bioplastic-only receptilces. If you were to go to the park downtown, you would see Green Sol cans."

The lack of state-provided recovery is the obstacle preventing Green Sol from going retail.

"The plan is to make sure that people understand that the recovery is not in place. We are already talking at the Capitol to make sure that our message with the bottle is that bio-products are still available, but until it’s curbside, it’s not going to be readily available,” Carini said.

With the bigger picture in mind, Green Sol is currently shouldering the process of recovery. Two weeks ago at the Harmony Festival in Santa Rosa, Green Sol was the sole source of redemption for the entire festival.

"We took all of the bioplastic waste, we took all of the forks and spoons, we chose to become the recovery process that was left short by all the other retailers that were bringing compost to the event," said Carini.

The movement’s positive message and dedicated team members leave sizable impressions on event goers. Chris Morrow, who witnessed Green Sol in action at Sacramento’s Concerts in the Park, says he was "feeling the Green Sol vibe."

"They’re not promoting a water bottle, a lot of their attention is turned to what’s going in on respect to the environment.." Morrow said.
Green Sol’s objectives extend beyond that of making money from selling water, says Carini. It is part of what what he believes will be the total conversion of petroleum-based plastics into materials that are biodegradable. Carini, like his fellow team members, is in it for the long haul.

“I would hope Green Sol to be synonymous with the transition into households, in composts, and as a form of education. Also, that Green Sol’s vision would be so everyday that it’s not a surprise anymore. It’s a long way off, but I just see it becoming completely mainstream,” said Carini.

To learn more about Green Sol, visit their website at ourgreensol.org.

Green Sol Water will be hydrating and educating at the Sacramento News & Review Music Fest at Cesar Chavez Park, Saturday from 3 – 9 p.m.

 

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