Parrhesiac ... the Maloofs were only putting up the small sum of 300 million dollars to fund the arena over 10 years

Please get off of your high horse. They offer beer at every game and are cutting off sales at the end of halftime. The bottom line is the Maloofs run a business and need to do whatever they can to make it profitable again. That starts with getting people in the seats and giving them a chance to see this new exciting team. I have 4 friends going with me tonight that haven't been to a game yet this year so it looks like it worked. Sports teams all across the country run similar promotions in fact the one across the river does. Get a sober driver or take a cab. It's called personal responsibility and that's up to us not the Maloofs.