Esteban McCubbin

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The myth of the local Trader Joes

I used to go to a Trader Joes back in the early 90's that felt like a warehouse of bulk bins, locally made artisan bread, and produce from the central valley. As I grew into adulthood, and the Trader Joes franchice kept pace with their spurious growth across the US, the store changed. Actual artisan food disappeared, as nearly everything came from a single warehouse in Los Angeles, with most--if not all--of the produce getting trucked up from Central America.  Trader Joes cleverly masks their mass-production, oil-gulping delivery network with the ubiquitous Friendly Flyer, a marketing coup that has convinced us all that they are the local grocer and baker and butcher. We're caught in this

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Conversation about: The myth of the local Trader Joes

Thanks. I neglected to bring the article full circle, by encouraging Trader Joes patrons to lobby their nearby Trader Joes to carry more locally grown and made items. I tried doing this with their beer selection to no avail.

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Conversation about: HOW YOU CAN HELP HAITI EARTHQUAKE VICTIMS

Here's the Red Cross link that verifies that this is legit: http://newsroom.redcross.org/2010/01/12/disaster-alert-earthquake-in-haiti/ According to the AP, they have raised $4 million from these texts alone!

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