On Friday I had the opportunity to attend the Structures 2010 event hosted by the Sacramento Business Journal. I have come to enjoy attending the periodic varied themed events hosted by the BizJournal as they attract a generous mix of professionals. Friday’s event however was of particular interest. In recent years the event has celebrated local accomplishments in the building industry, sometimes highlighting developments in green building or public-private partnerships. This year however the BizJournal chose a more dour topic, the recession. Gone were the cavalier attitudes of “sitting out the recession” present at many business events. The panel assembled by the BizJournal was transparen

 On April 30th the InAlliance, a local non-profit serving the developmentally disabled, is holding its 8th Annual Celebrity Chef Challenge.  The event is a no-holds-barred, Iron Chef-esque competition of the best known Sacramento area chefs and restaurants.  While looking over the list of entrants there was a single standout competitor: Cakegrrl.  While the name might sound more like an online identity than a chef, Cakegrrl is no stranger to the Sacramento food scene.  When she visited Sacramento for a single day in 2003, it was love at first sight, and since moving here in 2004 Cakegrrl (also known as Kristy Devaney) has been a big hit both online and off.  A chronic blogger who posts re

If you have been reading about communication and marketing tools over the past couple of years you are aware of the proliferation of new devices and platforms for marketing to and establishing community with existing and prospective customers.  Studies continue to show that growing numbers of people are adopting the use of social networking and micro-blogging platforms for personal use and to “follow” or “fan” their favorite businesses.  Social media will continue to grow and offer businesses perhaps the greatest value in time and investment to reach customers and successfully track the results of their efforts.  Read this: your business needs a presence in social media. As growing number

There have been recent reports online regarding the use of social media by small businesses.  As fast as social media has gained in popularity, businesses have expanded their use of it.  It appears as though most social media users are okay with this.   Many businesses have given it a try while others have found too difficult a platform.  Some local perspective about Sacramento Press readers and thieir expectations on social media would be valuable to the local business community.  Please, share your perspective with us.  What do you like from the small businesses you follow?  Who locally is doing a great job using social networking?  What advice do you have for those considering g

 *   You have likely heard the old joke that lab rats are being replaced by lawyers because the lab workers do not get emotionally attached to lawyers.  Or the one about a thousand lawyers being chained together at the bottom of the ocean being a “good start”.  As these jokes (and the hundreds of others) show, lawyers have a bad reputation.  Personally, I have never had the need for one and only know a few, and I have worked pretty hard at maintaining the status quo on both of those points.  It seemed to me that lawyers are for people who live near secret toxic waste dumpsites.  Recently, my work helping small businesses with marketing led me to a local Law Firm and Real Estate company

The Wall Street Journal featured a story recently that held some tremendous promise for Sacramento Area small businesses.  The article titled “Three Best Ways to Win Community Support” outlines the some opportunities that small businesses can create or take advantage of.  I think these are particularly ripe for those businesses around the Sacramento community.   First off, a recent trend in small business marketing has been to develop community around your products and services.  Community is where loyalty comes from.  It is why we have newsletters, a social networking presence, and why we all wish there was a bar where everybody knew our name.  These tips will help you further to engage