thsas, I agree that branding is important however, the company has operated for 35 years and only within the last few did it change from it's full name to the acronym of MAAP. So, clearly it was not name related as I stated originally the current situation is as a direct result of poor managment by a consulting company that took it upon themselves to make horrible financial choices. It is that simple....

Ayatollah, I'm noticing a theme.... I have a question, do you hate all races other than your own or just Mexicans? The idea of having soemone Latino on the council is to ensure that all people are represented in each district, whether you like it or not Sacramento is a mixed bag of cultures, ethnic groups and races. If you don't like it maybe you can find somewhere else to live that makes you more comfortable like Utah or Iowa....Just a thought....

The reason for the acronym is exactly from the comment above. MAAP no longer serves only one ethnic group. Additionally, the organization serves anyone who is in need of services offered regardless of race, ethnicity, religion, etc. Drug addiction, crime, HIV and poverty really don't have a preference on who it affects either..... The "failure" as the writer stated above was not linked to the name of the organization but rather the former CEO and Board of Directors. However, I am glad to see that bigotry is alive and well along with ignorance. What type of logic is that? A company failed due to its' name? That is just ridiculous. I am happy to see that MAAP has taken the initiative to restructure and make right what previous poor leadership made wrong. It seems that this reorganzation is the ethical way of dealing with a very financially challenging situation. I hope MAAP continues to provide the much needed services it has for the last 30 years.