agreed; by all means lets search for a "successful" business model in an over saturated format niche. Thanks a bunch for yet more mindless brain numbing drivel parading as music. Granted, KWOD wasn't too extreme but at least it got close. Plus, it had local programming including sounds of Sacramento, and a thing called "DJs" that added to the experience rather than some pseudo clever crap recorded by some ad exec who still thinks his "faux hawk" is cool. Who are the ad geniuses who came up with this idea?