Nationally recognized marketing innovation expert Elaine Starling announces a provocative recovery strategy for small businesses. “Marketing is at the core of all successful business,” Starling said. “If your marketing isn’t working for you, it’s working against you – watering the wrong plants grows the wrong crop.” Starling is offering free marketing training videos to share her award-winning strategies with small businesses everywhere, available at MillionairesMarketingMatrix.com Starling was motivated by a meeting with the California small business advocate Marty Keller, who shared that the 3.2 million small businesses in California generate 99.2 percent of all new jobs and 70 percen

As unemployment rates rise, now over 12% in California, individuals are starting their own businesses and looking for ways to cut expenses. Many moms are now opting to stay home with their children and find a way to add to the family budget working from home as virtual assistants. Some small business owners are reducing costs by using virtual offices and assistants instead of hiring a part-time assistant and renting office space. What is a virtual office and a virtual assistant? A virtual office business in Sacramento is Capsity Offices located at 2321 P Street in Midtown Sacramento. Capsity combines the traditional office environment with coworking and virtual offices. This allows busine

California's unemployment rate is now the highest it's been in nearly 70 years. While some are still struggling to find a new job as an employee, there are those with the entrepreneurial spirit who have decided to create their own job by becoming a business owner - an entrepreneur. This is a growing trend here in Sacramento. A rapidly growing industry is that of virtual assistants, also know as VAs. Though small business owners cut back on expenses and lay off employees, they still need have a need for certain tasks to be done - such as bookkeeping, phone calls, document creation and other administrative tasks. Instead of hiring a full-time or even part-time employee, they have chosen to

Many small business owners are succumbing to fear due to the economy and worry whether they will succeed. Business owners are finding it more challenging to be optimistic and excited about the future of their businesses. However, two Sacramento area business owners are teaching that now is the time to be excited about doing business and they are teaching how business owners can be excited about doing business - despite hard economic times. Jerry Kennedy, owner of Inside Out Business Solutions, and Joel D Canfield, author, award-winning speaker and co-founder of the Northern California Association of Entrepreneurs, conduct interactive business workshops where attendees learn why now is the