This is a fantastic idea!

This is an interesting article focusing on cooperative branding based on location. I like it! My only comment is that the Retrolodge was the name of development project at 11th & H long before the retail tenants arrived. The Bloc, however, was a true re-branding effort in that particular area of town.

Thanks for the Walking Tour coverage, Zach! Just an update on the "Kid's Meet the City" tour: The tour is being offered Tuesday, Thursday and Friday of next week. I don't think we had completed the schedule when you contacted us. Also, the website for more tour information is www.downtownsac.org/tours. For more information about Downtown Kid's Week, visit www.downtownsac.org/kidsweek.

William - Thank for the response to my comment. You gave the article and some of the other comments a bit more clarity and context.

Wait a minute...The Block Concert Series isn't even a City event. If I'm not mistaken, this event is produced by a group of midtown businesses, right? So, why is it all the City's fault? Savemidtown writes "The majority of city revenue comes from property tax yet the city will sacrifice our neighborhoods in a second for alcohol sales tax revenue." I'm pretty sure the City doesn't receive any alcohol sales tax revenue from a privately produced event with a beer garden. Just because the City likes the idea of having outdoor events hosted on the grid, doesn't mean that they've produced the event. Maybe this event isn't in the best location, I don't know. I just think that any criticism and/or praise for any local event should be pointed towards the actual event producers.