Sacramento radio severely suffered two more steps back in the last six weeks. First KWOD-FM (106.5) stopped playing Alternative music, held on to Nirvana and Green Day, then re-birthed as 106.5 The Buzz -- "Totally 90s." Anyone Else Puking? Many former KWOD listeners did their marketing for The Buzz by publicly complaining about the new format. This has put The Buzz in a situation that every radio station would love to be in -- Everyone knows they exist. But do they care? No. Will it last? No. It might adjust to add 80's and/or early 2000's music -- which, I might add, it already plays a little bit of. With time it might adjust to sound more like a KGBY-FM (My 92.5) or even KZZO-FM (1

Dare I type this article using the Courier font; I wouldn't want Mercedes to not read my article about her new-to-Sacramento morning show. I also wouldn't want her to karate chop me. The half Hungarian, half Spanish co-host of Mark & Mercedes in the Morning on KZZO-FM (100.5 The Zone) has been married for nearly nine years, has two kids, and her radio career is going in a direction that many radio folk would love to duplicate. She has been co-hosting a morning show in Las Vegas for the last 12 years, and now she has expanded to two markets. Mark and Mercedes have a new challenge, and that is to remain relevant with radio listeners in Sacramento and Las Vegas. Is that possible? Mark seems

Hope was in the air across the nation on January 20th as Barack Obama was being sworn in as our 44th President. Fear, anxiety, and panic was in the minds and hearts of many of those working in the Sacramento Clear Channel building that very same day. It wasn't an ordinary day for those driving to the Ethan Way broadcast facility. You see, Clear Channel, owner and operator of over 1,000 radio stations nationwide, had previously announced a massive restructuring that would cut their work force by 9%, or 1,850 employees. But who would be shown the door? Sales staff; on-air personalities; management? How about a mix of everything. Bruce Maiman, the popular host of "Sacramento's Only Local Ta