93% of all American adults adult internet users are now on Facebook. While this is not a surprising statistic for anyone that has fielded a friend request from their mom, aunt or even grandpa, it does make it harder for small businesses to ignore Facebook as a platform to engage their target demographic. The argument that a business targets an older or less tech savvy demo than Facebook users just doesn’t hold water any longer. Businesses without a Facebook presence are not just passing up a valuable opportunity to engage their customers, provide customer service, and gain new consumers; they're falling behind. But just being on Facebook and setting up a business page isn’t enough. A Face

Downtown businesses are getting in on the underground social media campaign #HereWePurple. They’re supporting the Sacramento Kings while the NBA is in town through displays, specials, deals, freebies and more. The social media campaign #HereWePurple has encouraged Sacramento to show support for the Kings by “painting the town purple” today while the NBA is in town meeting with local business leaders. The facebook event encourages residents to wear purple, sport a Kings jersey, put sign in your windows and cars, put up flags, wear your purple jewelry or whatever you've got all day long. “We've been watching the campaign on Twitter and wanted to get our downtown businesses to encourage Sac

In the past several years, social media has played an ever growing role in calling for, organizing, and executing social uprisings and upheaval around the globe. Increasingly, these uprisings are bringing about significant social change in not only their country of origin but amongst those involved via social media channels.  In contrast, some countries are dealing with unrest and the threat of uprisings by locking down Internet access and jailing citizens for sharing certain information online. The Social Media Club of Sacramento (SMCSac) makes a monthly habit of examining the various ways social media is impacting our everyday interactions, culture, and society at large. The club has pa

So, your business has a website. Then you heard that blogs are the thing that every website needs to helps your business connect with customers. So, now your website has a blog... and you have no idea what to do with it. Enter Jennifer Bourn, owner of Bourn Creative and the guest speaker at the Social Media Club, Sacramento (SMCS) workshop, "Blogging for Business". The workshop, held at Drexel University in Downtown Sacramento on March 24th, aimed to help small business owners and other business bloggers ensure the rewards reaped through their blog is worthy of the time spent.  There is no question that blogging, whether for business or pleasure, requires a significant investment of time

The weather forecast for Thursday is clear and sunny and Sacramento is counting down the hours to this year's biggest St. Patrick’s Day party. The de Vere’s Party in the Park kicks off at 10 a.m. on Thursday March 17th at Cesar Chavez Plaza in Downtown Sacramento for 12 hours of St. Patrick’s Day festivities, music, pipes, dancers, food, and drinks. 9th street between I and J streets will be closed to traffic beginning at 5 am to make room for all of the St. Patrick's Day festivities happening in the park. The street will reopen to traffic after midnight. Advance ticket sales for the Party in the Park available at deveresderules.com end at 11:30 a.m. on March 16, but tickets are availabl