We’re all aware of social media and the impact it has had on how we market our service or product and value to customers. The ability to deliver real-time marketing messages, at low or no cost via Facebook, Twitter, LinkedIn and other social platforms has enticed businesses to embrace social technology for a large percentage of their outreach endeavors, and has changed the entire marketing and advertising landscape. Today, most businesses have done the work to embrace and brand themselves via social media. As a result of this shift, savvy companies are applying their social media technology and experience to streamline many of their internal programs and optimize organizational transparen