We are seeking a highly motivated Sales, Marketing and Advertising Intern. The successful candidate will assist the Department with various projects and tasks that will give them a well-rounded understanding of business operations. Your Role: Distribute marketing materials for Sacramento Press and clients Coordinate advertising efforts and help design email campaigns for prospective clients Research thoroughly via the internet for information to create effective marketing plans for clients’ businesses Compile leads from online and other listings and add them in a database Assist with client management by making sure our clients receive the highest level of sales and operational customer

We are currently seeking a highly motivated Advertising Coordinator to join our growing company. This position will be in the the sales department. This role will ensure that our customers receive the highest level of sales and operational service. The Advertising Coordinator will also be responsible for driving new business revenue. This fast-paced role is a unique opportunity to be a critical piece of our growth. This position is located in Sacramento, CA. Your Role: Generate revenue from a broad range of products including online banner advertising, social media engagement, online advertising bundles and daily deal offers. Create persuasive sales presentations using market trends,

INTERVIEW: DIRECTOR JOE CARNAHAN AND ACTOR FRANK GRILLO [NOTE: THE INTERVIEW CONTAINS SOME MILD PLOT SPOILERS FOR “THE GREY”.]   Recently, in San Francisco, I had a chance to chat with co-writer and director Joe Carnahan and actor Frank Grillo about their new release “The Grey” which opens this week. The film, which is reviewed in a separate article, tells the story of a group of oil workers whose plane crashes in the Alaskan wilderness, where they find themselves stalked by a pack of almost mythically large wolves. Joe is a Sacramento native and we’ve known each other for several years through the local film community and the Sacramento Film and Music Festival. As we were setting up f

The Urban Hive was filled with nearly 100 representatives from local charities and non-profits at the Sacramento Social Media Club’s “Social Media Best Practices for Charities” last Tuesday. The event, hosted by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications, inspired attendees to use social media outlets, such as Twitter, Facebook and Youtube to spread their message, raise funds and increase public awareness of their cause in order to promote social change.  Panelist Julie Bornhoeft, director of development and community relations for WEAVE, Inc., advised the audience that beginning to use social media is quite simple – you must have a presen

Through their use of Twitter, Facebook, Youtube and other social media tools, many local charities have spread their message, raised funds and increased public awareness of their cause in order to promote social change. In the hopes of spreading their stories and inspiring other philanthropic organizations to do the same, four local charities will be conducting a panel discussion at the Sacramento Social Media Club’s “Social Media Best Practices for Charities” on Tuesday, Nov. 8 at 7 p.m. at the Urban Hive. Moderated by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications, the event will include panelists: Kate Towson, Americorps VISTA with Sacrament

93% of all American adults adult internet users are now on Facebook. While this is not a surprising statistic for anyone that has fielded a friend request from their mom, aunt or even grandpa, it does make it harder for small businesses to ignore Facebook as a platform to engage their target demographic. The argument that a business targets an older or less tech savvy demo than Facebook users just doesn’t hold water any longer. Businesses without a Facebook presence are not just passing up a valuable opportunity to engage their customers, provide customer service, and gain new consumers; they're falling behind. But just being on Facebook and setting up a business page isn’t enough. A Face

What began with an adult beverage and a frustrated Twitter post quickly led to a series of grassroots efforts to keep the Kings in Sacramento.  Radio personality Carmichael Dave, founder of #HereWeBuild, was relaxing in his backyard when he discovered that the Anaheim City Council had voted to pursue efforts to bring the Sacramento Kings to Anaheim.  “I thought this is frustrating and I’m ticked off and I want to let people know,” Carmichael Dave said. “So I tweeted out, ‘Carmichael Dave votes one-to-nothing to issue $200 into a fund to build a new arena. Whose with me?’” Then the explosion happened which soon resulted in the HereWeBuild, HereWeStay and SacDeflated.com campaigns, and th

Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for

If you didn't get your ticket early, you missed out. Raley Field was the setting for Infuze Marketing's Wine in the Park wine tasting, featuring a selection of wines from surrounding area wineries, appetizers and a seat to watch the ballgame. The sold-out event took place in the VIP tented section off the third base line before the Sacramento River Cats and the Tucson Padres started the first of a four-game series at home. Participating wineries included Sierra Knolls Vineyard & Winery, Abundance Vineyards, Lucchesi Vineyards & Winery, Watts Winery and Mount Aukum Winery. The event was sponsored by Top Speed Data Communications, Porter | Scott Attorneys and the UC Davis Health

Nationally recognized marketing innovation expert Elaine Starling announces a provocative recovery strategy for small businesses. “Marketing is at the core of all successful business,” Starling said. “If your marketing isn’t working for you, it’s working against you – watering the wrong plants grows the wrong crop.” Starling is offering free marketing training videos to share her award-winning strategies with small businesses everywhere, available at MillionairesMarketingMatrix.com Starling was motivated by a meeting with the California small business advocate Marty Keller, who shared that the 3.2 million small businesses in California generate 99.2 percent of all new jobs and 70 percen

The little store in the little town© By Diana Hartley Once upon a time there was a business. The business stood on a cute corner of a cute town and for years did cute, if not, substantial business. One thing was for sure, it made the owner the money he needed to pay his bills and stay in the town. The owner knew all of his neighbors and friends who frequented his establishment often, if not every day. The business sold goods that people needed in their daily lives and it was easy and convenient to go to town to get these things. Then, what seemed like overnight, the town began to change. The news had forecast big changes for the town years before, but no one who had lived there, many for

 The Sacramento Social Media Club (SMCSac) held their April meeting at The Urban Hive featuring a trio of experts discussing social media and the law. Formally titled “The Web of Justice,” some forty plus lawyers, law students and those just interested in the topic gathered to hear individual presentations, followed by a question and answer period. Jeff Marmins, Executive Director of the SMCSac, was the MC for the evening, welcoming the crowd, before introducing the three speakers. Jonathan G. Steinis a litigator whose law practice handles a variety of cases from personal injury to debt-collection. It is as a blogger, however, that Mr. Stein comes by his social media expertise. He contrib

The Northern California Social Media Society is a new organization that aims to provide its members “access to a broad ecosystem of support to help you grow your business, enhance your leadership, and expand your impact as a socially responsible business leader.” Its launch party was held last Tuesday at Mix Downtown’s rooftop location at 16th and L streets. It was a sunny, comfortable setting for the introduction of the media society as well as good conversation among the enthusiastic attendees, who enjoyed light refreshments and raffle prizes donated by the leadership team and fans.   The team includes Nicole France of Buzz Sense Media, Beth Diebels of A Social Media Group, Peri R. R

If you have been reading about communication and marketing tools over the past couple of years you are aware of the proliferation of new devices and platforms for marketing to and establishing community with existing and prospective customers.  Studies continue to show that growing numbers of people are adopting the use of social networking and micro-blogging platforms for personal use and to “follow” or “fan” their favorite businesses.  Social media will continue to grow and offer businesses perhaps the greatest value in time and investment to reach customers and successfully track the results of their efforts.  Read this: your business needs a presence in social media. As growing number

There have been recent reports online regarding the use of social media by small businesses.  As fast as social media has gained in popularity, businesses have expanded their use of it.  It appears as though most social media users are okay with this.   Many businesses have given it a try while others have found too difficult a platform.  Some local perspective about Sacramento Press readers and thieir expectations on social media would be valuable to the local business community.  Please, share your perspective with us.  What do you like from the small businesses you follow?  Who locally is doing a great job using social networking?  What advice do you have for those considering g

Three local non-profit organizations were featured in a Sacramento Social Media Club panel on Tuesday evening hosted by the Sacramento State College of Continuing Education. The panel included Celia Cortez, Projects and Event Manager for the Sacramento Hispanic Chamber of Commerce; Jordan Blair, Board Member for River City Food Bank; and Jon Benorden, Program Coordinator for the Center for AIDS Research, Education and Service (CARES). Lesley Miller, Media Director for 3Fold Communication, also sat on the panel. Moderator Josh Morgan, principal at Morgan/Dorado and program director for the Sacramento Social Media Club, focused the discussion on how non-profits are using social media to educ

The City of West Sacramento announces a modification underway in the traffic flow parallel to City Hall, 1110 West Capitol Avenue as part of the West Capitol Avenue Streetscape construction project. All eastbound vehicle and bicycle traffic is shifted to a single south lane on West Capitol Avenue. Westbound vehicles and bicycles will continue using the north side of West Capitol. All pedestrian access continues on the north side of the street, as West Capitol's south sidewalk remains closed, and the closure of Merkley Avenue from West Capitol Avenue to approximately 600 feet south stays in effect. The two Yolobus eastbound transfer stations at Merkley Avenue and Jefferson Boulevard have

The City of West Sacramento has announced their Mimi-Grant Program for community service organizations with a great program idea needing additional funding. The City's "Community Mini-Grant Program" provides funds annually to help qualifying West Sacramento non-profit organizations with special funding needs. This year, thirty thousand dollars is available to non-profit organization applicants that can demonstrate a viable need that benefits West Sacramento and its residents. Applications for the mini-grant program must be submitted by Sept. 25, 2009, to the Parks & Recreation Department, 1110 West Capitol Ave., West Sacramento, CA 95691. Once all of the applications are in, they will

In a combined press release, Tony's Fine Foods and the City of West Sacramento have announced a major expansion of Tony's headquarters and food distribution facilities in West Sacramento. The expansion will accommodate an expanding customer base and new product lines, as well as business acquisitions generating significant growth in market share for the 75-year old, family-owned company. The company will invest about $15 million to construct a new 77,000 square foot building to house a new freezer and automated distribution warehouse, and renovate existing warehouse and office space. The expansion will increase the West Sacramento company's workforce to 365 fulltime employees, an increase

In May of 2009, The Cunningham Report stated that while container volumes are plummeting at West Coast ports, the Port of West Sacramento - which does not have container facilities - is enjoying a bumper year for rice exports. Port Manager Mike Luken said that the port is enjoying its best year for bagged rice exports in 15 years. This year, the port expects to export some 339,000 metric tons of bagged rice, which is about double what the port usually handles during the fall-to-fall rice export season. The rice is moving primarily to Japan and Korea, where demand increased significantly this season. Kirk Messick, vice president of Sacramento-based Farmers Rice, says the Korean demand st