What’s a fashion flashmob? I didn’t know either until this past Saturday. An event that lasted a little over an hour took a bit longer to put together. Events and social connections coordinator, Vy Nguyen, spent about 2 weeks organizing and putting together a fashion flashmob in Midtown. The event was put together to help promote the Designing Dreams Fashion Show that will take place at the Memorial Auditorium on August 13. Photographers, models, fashion interns, hair and makeup staff and Designing Dreams personnel were brought together for the fashion flashmob. Nguyen worked closely with various organizers and management at Zócalo, Paesanos, Yogurtagogo and Shady Lady. Fashionistas a

Over 500 people showed up - most in red heels, sandals or Converse - to the sold-out 2nd Annual Red Shoe Crawl on Sunday, June 26. The event was a stroll through midtown and downtown, where participants sampled complimentary food and drink from 16 different restaurants. Ticket proceeds directly supported children and families served by the Sacramento Ronald McDonald House and Camp Ronald McDonald at Eagle Lake. Event participants were asked to wear red shoes in celebration of Ronald McDonald and the non-profit organizations with which the mascot’s name is associated. “It’s fun to see all the people running around in their red shoes,” said Stephanie Spees, Community Relations Coordinator

It is a common belief that St. Patrick, patron saint of Ireland and the inspiration for countess pints of green beer, banished all the snakes from the Emerald Isle. He used a wooden staff to herd the serpents into the sea, banishing them forever. In reality, snakes never lived in Ireland. The climate is just too frigid for the cold-blooded reptilians. Midtown Sacramento boasts a much warmer climate, but, don’t worry, you will probably find a lot more corned beef and cabbage than you will snakes. For this year’s St. Patrick’s Day festivities on March 17, many Midtown businesses will be celebrating with their own takes on honoring the saint. One such place that will be showing off their Ir

Midtown might be missing the MARRS ice skating rink from last year, but it will catch a bargain with Winter Rollerland starting Friday night at the Midtown Bazaar's indoor location. Three weeks ago realtor Sabrina Berhane and her associates decided to put together a roller skating rink where the community can enjoy the nostalgia of skating to 80's pop and the glint of a disco ball. So they threw a couple dozen hay bails in a circle, wrapped some faux-snow and tinsel around the parking garage columns, and are hoping for at least 10,000 people to skate through by New Years weekend. Berhane organizes the Midtown Bazaar and is hoping the roller rink will provide some entertainment in the co

Sacramentans love their local businesses. A handful of local businesses recently won $500 grants from Intuit Inc. as part of its "Love a Local Business" competition, in which customers nominate businesses for grants. Three businesses are awarded weekly, and nine local businesses have already won the grant from the software company known for its TurboTax and QuickBook programs. "Sacramento overwhelmingly wants to support their local businesses," said Heather McLellan, a director at Intuit Inc. "There's a real wish for them to thrive here." In addition to the weekly winners, Intuit is hosting a "Love a Local Business Event" Saturday and Sunday at 1801 L St., where local business owners ca

One group of local businesses has come together to create a different kind of music venue. Earlier this month, the Handle District, a collection of 25 business establishments in a two-block area between 17th and 19th streets and L Street and Capitol, created the Midtown Music Walk. Thursday, the district will continue the weekly event, which premiered Oct. 1. It will feature five bands and one jam session outdoors in buildings and on patios. Though the name "Handle District" was coined several years ago (it looks like a handle for the Capitol), the idea for the music walk only came to fruition recently. It came up during a meeting between Yogurtagogo owner Eric Heffel and owners of Zoca

Saturday morning I contemplated whether or not I should eat breakfast. My stomach was inexperienced with grub crawls, the Eat Your Art Out Crawl would be my very first. I settled on eating something small. Luckily I lived close enough to walk to the captain meeting place and by the time I had gathered my team's bags and badges, my stomach was growling. Of the 18 restaurants and dining establishments in the Crawl, I had eaten at all of them but five.  My team, Team Snuffleupagus, started at Brew It Up! where a fruit platter and blue cheese kettle chips awaited. This was a good warmup for the digestive system, not too heavy, and easy to eat. Lucca was one of the restaurants I hadn't tri