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Rob Kerth has been getting plenty of Zamboni action the last few nights. Midtown Business Association's executive director has been staying up late and going out in the early-morning dark to use the ice groomer to help create an ice-skating rink that opens at 10 a.m. Friday in Midtown. "It's a tremendous amount of work to put up one of these portable rinks," Kerth said Wednesday. "I've been there until 4 in the morning at least five out of the last 10 days." While most business association leaders might not even know how to spell "Zamboni," Kerth not only knows how to drive one, he owns one. And he has the license to drive it. That's because until last year, Kerth owned Ice Unlimited,
Midtown — and its businesses — may be in for more comfort and joy during this year's holiday season. In fact, some areas may start to look more like the North Pole than California's state capital. Santa Claus might set up shop in Sacramento's hippest neighborhood. A Festival of Trees might light up Marshall Park. A holiday ice skating rink might take over an empty lot. It might even snow. Key word here: might. Those ideas fill a wish list drawn up by the Midtown Business Association (MBA), which believes such festivities could attract up to 50,000 customers during what's shaping up to be another dismal holiday spending season nationwide. With the continuing recession, businesses and t