Saturday’s Sacramento Pride Festival kicked off with the 2010 Pride Parade starting from Southside Park (its previous destination). The parade moved from the park up 7th Street and ended up at 7th and Capitol. Attendance was estimated at 10,000 for the day. As with most other festivals food, merchandise, informational, and services booths were set up all around Capitol Mall from 3rd to 7th street. A children’s play area was set up in front of the Wells Fargo Offices. There were several stages set up for entertainment and announcements. Sacramento Mayor Johnson and other elected officials gave opening statements and the festival officially started after 11:00 a.m. The event seemed well org

Sacramento's PRIDE 2010 kicked off with Dyke Night, an evening of music and entertainment on the west Capitol steps to lead into the new location of this year's festivities on Sacramento’s Capitol Mall near between the Tower Bridge and the Capitol building. Here are some moments: Two women in the audience respond to the performers on stage. Allyn Pharo and her dog Sterling. The crowd filled the lawn in front of the west Capitol steps. Aurora (top and bottom) played to the crowd. Emcee and Organizer Hilary Hodge keep the pace going throughout the evening. Tina Reynolds, Equality Action Now, gave folks an update on Prop.8. Dancers from Hot Pot Studios (above) moved their bodi

With an iconic new location--Sacramento's scenic Capitol Mall, expanded marketing efforts and a growing roster of prestigious corporate sponsors and exhibitors, the 26-year-old Sacramento Pride Festival is expected to break attendance records on Saturday. The June 19 Festival will be held from 10 a.m. to 5 p.m., attracting an estimated 10,000 visitors and bringing hundreds of thousands of dollars worth of economic benefit to Sacramento’s downtown area. Festival admission is $10. After a number of years at South Side Park, the Festival will move to Capitol Mall in 2010, where a street-festival layout sandwiched between the Tower Bridge and the State Capitol dome is expected to add novelty

Let’s face it—a sawbuck just doesn’t go very far these days. But thanks to generous corporate sponsorships and a year's worth of robust volunteer effort to build the event, Sacramento Pride is shaping up to be the best value of the region's summer festival season! Sacramento Pride Festival, Saturday, June 19, 10 a.m. to 5 p.m., will be held at Sacramento’s scenic Capitol Mall for the first time this year. To go along with its exciting new location, Pride's volunteer organizers are bringing in new attractions, star-power entertainment, and excellent swag--all for the price of a $10 admission ticket. Here is a list of the top 10 added values for guests attending Sacramento Pride: 1) $50

This is not your daddy’s Sacramento Pride! Sacramento Pride is making big changes in 2010, all aimed at transforming the annual regional celebration of LGBT culture and accomplishments into an event worthy of its new tagline, California’s Capital Pride. The list of changes begins with the day-long Pride Festival’s move this year to Sacramento’s Capitol Mall. The Festival will be held Saturday, June 19, from 10 am to 5 pm. Sandwiched between the State Capitol dome on the east and the golden spans of the Tower Bridge on the west, the Festival’s move to the scenic city gateway is intended to raise visibility and emphasize the important role of the LGBT community in Sacramento and statewide.