Don’t be surprised if it feels like everyone from Mayor Kevin Johnson to the head of the Parks Department is on Twitter or Facebook – it’s one of the reasons Sacramento was recently ranked one of the top 10 social media-savvy city governments in the nation. The University of Illinois study released March 22 ranked Sacramento ninth among 75 major U.S. cities based on the level of civic engagement the city government has to offer. Criteria for the study included how accessible city officials are to residents and how easily residents can get information about services and neighborhoods, the study states. “Huge growth in the use of social media has been seen in the past two years,” said Kim

This free, information-packed seminar will cover essential strategies and best practices as you begin to market with social media. You'll have plenty of time to ask questions, share your experiences, and network with your peers. (Bring lots of business cards!) You'll leave with real-world insights and knowledge that you can put to work immediately to help your business succeed. The speaker at the event will be Maureen Dudley of Dudley & Nunez Communications. Event Details: Social Media Marketing Made Simple Wednesday, February 22, 2012 10:00 a.m. to 11:00 a.m. Raley's Roseville Event Center 1915 Douglas Blvd. Roseville, CA 95661   To register visit http://ow.ly/8Nc7b *Registration

We are currently seeking a highly motivated social media intern for Agency M at The Sacramento Press. About the position: The Social Media Intern will have a large role in maintaining and updating our clients' social media accounts, gathering data for regular reports, and helping with strategy. You will be expected to understand the in's and out's of every social media platform we use, and be able to think strategically and apply that understanding. You are the ideal candidate if you can work independently and as a team member, if you have the drive to go above and beyond what you've been asked, you are creative and love to write, you are "social", you are constantly exploring new possi

We’re all aware of social media and the impact it has had on how we market our service or product and value to customers. The ability to deliver real-time marketing messages, at low or no cost via Facebook, Twitter, LinkedIn and other social platforms has enticed businesses to embrace social technology for a large percentage of their outreach endeavors, and has changed the entire marketing and advertising landscape. Today, most businesses have done the work to embrace and brand themselves via social media. As a result of this shift, savvy companies are applying their social media technology and experience to streamline many of their internal programs and optimize organizational transparen

Sacramento Steps Forward is a non-profit tasked with a critical mission of ending homeless in Sacramento by 2020, serving as a national example of how to end chronic homelessness. Beginning in January 2012, C7group will partner with Sacramento Steps Forward staff and volunteers to implement social business strategy and tactics for their organization. Social media technology increases the number of communication channels available to listen and respond to the community and social business procedures often improve workflow processes. For Sacramento Steps Forward, social business integration plays a dynamic role to fulfill their mission and communicate internally and externally to staff, vol

The Urban Hive was filled with nearly 100 representatives from local charities and non-profits at the Sacramento Social Media Club’s “Social Media Best Practices for Charities” last Tuesday. The event, hosted by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications, inspired attendees to use social media outlets, such as Twitter, Facebook and Youtube to spread their message, raise funds and increase public awareness of their cause in order to promote social change.  Panelist Julie Bornhoeft, director of development and community relations for WEAVE, Inc., advised the audience that beginning to use social media is quite simple – you must have a presen

Through their use of Twitter, Facebook, Youtube and other social media tools, many local charities have spread their message, raised funds and increased public awareness of their cause in order to promote social change. In the hopes of spreading their stories and inspiring other philanthropic organizations to do the same, four local charities will be conducting a panel discussion at the Sacramento Social Media Club’s “Social Media Best Practices for Charities” on Tuesday, Nov. 8 at 7 p.m. at the Urban Hive. Moderated by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications, the event will include panelists: Kate Towson, Americorps VISTA with Sacrament

It’s time for business to overcome the fractured, narrow view of social media as only a marketing channel or a public relations campaign. Facebook, Twitter, Youtube and LinkedIn have taught us the value of social networking platforms on a global scale. Businesses fueled by the hype and the excitement to "get online" and drive sales have created a "tools-first, strategy later," environment. The result? Some success stories and just as many social media disasters. In order to avoid this tool trap, businesses need to get latest information about how to maximize processes, analytics and tools available to get ready (systemic social business strategy), aim (integrated methodology), and to fire

Let’s face it; those of us that use social networking sites are pretty much addicted. Whether you are connected through Facebook or Twitter—or both—you have a pretty good idea of what’s going on around town. Businesses that have been paying attention for the past two plus years are aware of this phenomenon and have leveraged social media to broaden their reach to potential customers. Restaurateurs are no different. On Tuesday, the Social Media Club, Sacramento (@SMCSac) hosted the “Dining Social: Restaurants & Social Media” at The Urban Hive in midtown to discuss how local restaurants are using social media and the impact it has had on their business. Ashlee Gadd (@AshleeGadd), PR Manager

A speaker lineup to include Twitter co-founder Biz Stone kicks off the new format for Perspectives 2011, offering more businesspeople the opportunity to attend the region’s premier annual speakers forum. “As with so many things these days, it’s not business as usual,” said Sacramento Metro Chamber Vice Chair of Events and Sponsorships Kathy McKim of AT&T. “We wiped the slate clean and started over—re-designing a program from the ground up that will meet the needs of more businesspeople and provide a greater networking and educational experience. We are especially thrilled to have Biz Stone in our lineup this year for this reason.” Over the last decade, Stone has been instrumental in craf

What or whom are you influenced by when you are looking for a new product? It might be commercials, television shows, or maybe if you are like millions of other people around the world, you are influenced by bloggers. Gone are the days when you only read ads in the Sunday newspaper, or watch commercials on the television. Today many of us are being swayed commercially by social media, the internet, and other digital mediums. In fact, according to Marketing Charts.com, nearly 50% of blog readers say they purchase products mentioned in the blogs they read on a daily basis. That is quite powerful when you put it in perspective. So what about here locally? What kind of power and influence do

93% of all American adults adult internet users are now on Facebook. While this is not a surprising statistic for anyone that has fielded a friend request from their mom, aunt or even grandpa, it does make it harder for small businesses to ignore Facebook as a platform to engage their target demographic. The argument that a business targets an older or less tech savvy demo than Facebook users just doesn’t hold water any longer. Businesses without a Facebook presence are not just passing up a valuable opportunity to engage their customers, provide customer service, and gain new consumers; they're falling behind. But just being on Facebook and setting up a business page isn’t enough. A Face

What began with an adult beverage and a frustrated Twitter post quickly led to a series of grassroots efforts to keep the Kings in Sacramento.  Radio personality Carmichael Dave, founder of #HereWeBuild, was relaxing in his backyard when he discovered that the Anaheim City Council had voted to pursue efforts to bring the Sacramento Kings to Anaheim.  “I thought this is frustrating and I’m ticked off and I want to let people know,” Carmichael Dave said. “So I tweeted out, ‘Carmichael Dave votes one-to-nothing to issue $200 into a fund to build a new arena. Whose with me?’” Then the explosion happened which soon resulted in the HereWeBuild, HereWeStay and SacDeflated.com campaigns, and th

98 percent of the people using social media do not know what they are doing, but the 2 percent who do know what they are doing are rapidly expanding their businesses and making money. That’s the message from, Patrick Schwerdtfeger, an author and new media marketing guru, who spoke this week to a group of about 40 small business people at the Sacramento Speakers Network. “Most people practice trial and error and fail their way to Success,” Schwerdtfeger says. The ground floor method is to attempt campaigns, and see what happens.” Schwerdtfeger, 40, a native of Ottawa, Canada now based in the Bay Area, spoke to the group the very day his new book – titled “Marketing Shortcuts for the Self

Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for

UC Davis law professor Anupam Chander spoke to a large crowd at the California Museum on Tuesday, April 19th about the role social media has played in the recent uprisings around the globe, and how it could be a key player in making the world better. Just prior to the professor taking the stage, a wonderful meet-and-greet was held in the lobby of the museum. Politicos, business leaders, media experts, teachers and others chatted over mouth-watering hors’doeuvres provided by Blue Prynt and wine provided by Grace Patriot Wines. Professor Chander was there to discuss a new paper that he had recently published called Googling Freedom. His presentation came in three parts: (1) is social media

Downtown businesses are getting in on the underground social media campaign #HereWePurple. They’re supporting the Sacramento Kings while the NBA is in town through displays, specials, deals, freebies and more. The social media campaign #HereWePurple has encouraged Sacramento to show support for the Kings by “painting the town purple” today while the NBA is in town meeting with local business leaders. The facebook event encourages residents to wear purple, sport a Kings jersey, put sign in your windows and cars, put up flags, wear your purple jewelry or whatever you've got all day long. “We've been watching the campaign on Twitter and wanted to get our downtown businesses to encourage Sac

It’s been nearly two and half years since we launched The Sacramento Press, and today we released a few changes (more than just the temporary purple color), one of which is removing the beta stamp from our navigation. What is a beta stamp, you ask? Well, since you can no longer see it on our site, I grabbed this screenshot of what it used to look like. Beta generally indicates that a company is still working out the kinks in their core product. But we finally are happy to say we feel pretty happy with what we have, so no more beta! Does this mean we stop working on new features? Absolutely not. We will in fact bring new and increasingly cool features to The Sacramento Press over the co

In the past several years, social media has played an ever growing role in calling for, organizing, and executing social uprisings and upheaval around the globe. Increasingly, these uprisings are bringing about significant social change in not only their country of origin but amongst those involved via social media channels.  In contrast, some countries are dealing with unrest and the threat of uprisings by locking down Internet access and jailing citizens for sharing certain information online. The Social Media Club of Sacramento (SMCSac) makes a monthly habit of examining the various ways social media is impacting our everyday interactions, culture, and society at large. The club has pa

So, your business has a website. Then you heard that blogs are the thing that every website needs to helps your business connect with customers. So, now your website has a blog... and you have no idea what to do with it. Enter Jennifer Bourn, owner of Bourn Creative and the guest speaker at the Social Media Club, Sacramento (SMCS) workshop, "Blogging for Business". The workshop, held at Drexel University in Downtown Sacramento on March 24th, aimed to help small business owners and other business bloggers ensure the rewards reaped through their blog is worthy of the time spent.  There is no question that blogging, whether for business or pleasure, requires a significant investment of time