If you have been reading about communication and marketing tools over the past couple of years you are aware of the proliferation of new devices and platforms for marketing to and establishing community with existing and prospective customers.  Studies continue to show that growing numbers of people are adopting the use of social networking and micro-blogging platforms for personal use and to “follow” or “fan” their favorite businesses.  Social media will continue to grow and offer businesses perhaps the greatest value in time and investment to reach customers and successfully track the results of their efforts.  Read this: your business needs a presence in social media. As growing number

Have you been to a TweetUp? They come in every size and shape and there is nearly one for every interest! A TweetUp is a social event that is promoted and organized on Twitter. “It's basically a place to meet and network with people in the Sacramento area who use Twitter,” said Alejandro Reyes, co-organizer of #SacTweetUp, a monthly networking mixer that regularly attracts over 100 attendees. “We wanted to create an atmosphere where people using Twitter could connect on a much deeper level, build new relationships, and have a lot of fun.” #SacTweetUps usually occur in the evening at a downtown or midtown hot spot; but what if big crowds or night life venues aren’t your thing? For those w

Three local non-profit organizations were featured in a Sacramento Social Media Club panel on Tuesday evening hosted by the Sacramento State College of Continuing Education. The panel included Celia Cortez, Projects and Event Manager for the Sacramento Hispanic Chamber of Commerce; Jordan Blair, Board Member for River City Food Bank; and Jon Benorden, Program Coordinator for the Center for AIDS Research, Education and Service (CARES). Lesley Miller, Media Director for 3Fold Communication, also sat on the panel. Moderator Josh Morgan, principal at Morgan/Dorado and program director for the Sacramento Social Media Club, focused the discussion on how non-profits are using social media to educ

Last night at Pangaea Cafe, a local hip coffee house owned by Rob Archie, hosted the first ever SacTweetUp, an amazing gathering of Sacramentan tweeples.  If you don't know what tweeples are then you are probably not tweeting. Tweeples are people using twitter. Twitter is a popular social networking and micro-blogging service used for staying connected in real time and used by more than 1 million people worldwide. It seems that everybody is tweeting.  Even Lance Armstrong twittered about his bike being stolen to his thousands of followers right after he learned about it. Last night’s SacTweetUp was a complete success.  There were about 25 to 30 people present.  I was so happy to be ther