With an iconic new location--Sacramento's scenic Capitol Mall, expanded marketing efforts and a growing roster of prestigious corporate sponsors and exhibitors, the 26-year-old Sacramento Pride Festival is expected to break attendance records on Saturday. The June 19 Festival will be held from 10 a.m. to 5 p.m., attracting an estimated 10,000 visitors and bringing hundreds of thousands of dollars worth of economic benefit to Sacramento’s downtown area. Festival admission is $10. After a number of years at South Side Park, the Festival will move to Capitol Mall in 2010, where a street-festival layout sandwiched between the Tower Bridge and the State Capitol dome is expected to add novelty