Continuing its winning ways, Me Communications took home some top honors at the Sacramento Public Relations Association’s (SPRA) 25th Anniversary CAPPIE Awards ceremony. Me Communications won three public relations awards including two Gold awards for their work with the Colon Cancer Alliance, a nationally recognized non-profit. “We are always finding new ways to increase awareness for our clients,” said Janet Soule, Co-owner of Me Communications. “It’s very rewarding to know that the work we do on their behalf is not only successful, but is recognized by the industry for its originality.” “We strive to provide all of our clients with innovative public relations and marketing campaigns t

Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for

Me Communications, in its first year of business, won 4 public relations awards including a Gold award at the Sacramento Public Relations Association’s (SPRA) Annual CAPPIE Awards ceremony. “When we started Me Communications a little over a year ago, our goal was to provide topnotch service to our clients,” said Bill Bradley, Co-owner of Me Communications. “To be honored by the SPRA for the work we’ve done on behalf of our clients caps off an incredibly successful year.” “We really enjoy the work we are doing on behalf of our clients. To have our efforts recognized by our peers in the industry is icing on the cake,” said Janet Soule, Co-owner of Me Communications. “We look forward to fin

A Feb. 4 breach-of-contract lawsuit brought against the United Football League concerning the Sacramento Mountain Lions Team is being resolved out of court. The lawsuit filed Feb. 4 by Runyon Saltzman & Einhorn Inc., a public relations and marketing firm representing the Mountain Lions, sought more than $250,000 in the lawsuit. “It is being resolved,” said Scott Rose, vice president of Runyon, Saltzman and Einhorn. “We’re in the process of working through that right now and signing agreements and arrangements for payments.” Rose added that both parties are pleased with the outcome, and that the agreement was reached within the last week. “It’s being amicably resolved and will be settle

In my efforts to market our product I took many things into account including sustainability, person to person contact, responsibility and creativity. Our vision as a company is to truly be part of a community while reporting the news. With that said we are doing a lot of our marketing at ground level, passing out grocery bags at farmers markets, meeting neighbors one by one and truly being part of a neighborhood.  We are also doing a few creative campaigns using less than traditional tools. I hope you look forward to seeing us in your community. If you see our work and love it or think we can improve please feel free to comment and join the conversation.