Downtown businesses are getting in on the underground social media campaign #HereWePurple. They’re supporting the Sacramento Kings while the NBA is in town through displays, specials, deals, freebies and more. The social media campaign #HereWePurple has encouraged Sacramento to show support for the Kings by “painting the town purple” today while the NBA is in town meeting with local business leaders. The facebook event encourages residents to wear purple, sport a Kings jersey, put sign in your windows and cars, put up flags, wear your purple jewelry or whatever you've got all day long. “We've been watching the campaign on Twitter and wanted to get our downtown businesses to encourage Sac

You’re sitting there minding your own business when a purple- and black-dressed aficionado scampers over and hands you a free, delicious, piping hot, pepperoni-laced, cheese-dripping piece of mouthwatering pizza. Just a fantasy? Not anymore. The Sacramento Kings and their promotions and publicity department continue to lead the league when it comes to banging the drum for the local basketball team. On top of giving the loyal fan base just a hardworking group of guys on the floor every game, they are now handing out more than their fair share of pizza at each Kings home game this season. With the economy still in the tank, the Kings have come out reaching for the rafters again this seaso

There is no doubt that the Sacramento River Cats have brought an exciting and competitive brand of baseball to this city since they moved to Raley Field from Vancouver, Wash., in 2000. From the moment of arrival, the team performed and continues to perform well, winning four PCL championships and seven PCL southern division titles, as well as the Triple-A championship last season.   Another area in which this team has never struggled is putting fans in the seats. For the past nine seasons, the River Cats have led all minor league baseball in attendance, carrying about 10,000 fans a game during that span. However, attendance has dropped during the current season due to the economic situat