Newest articles on The Sacramento Press tagged as "promotion"

Eateries and "Drinkeries" wanted for Sacramento Chef Challenge

2012-01-18T19:00:41Z

2012 marks the tenth anniversary of our region’s premier culinary competition the Sacramento Chef Challenge, and organizers are inviting local restaurants, wineries, breweries and specialty shops to showcase their fare at the June 23rd event.

The Sacramento Chef Challenge is a culinary extravaganza featuring two live cooking competitions, lavish food, wine and beer sampling, live music, raffle prizes and more. The event is expected to draw a crowd of over 1000 guests in celebration of INALLIANCE, a local nonprofit that has provided support to people with developmental disabilities for 60 years.

“Our vendors draw a huge crowd each year by providing a variety of samples to our guests,” says INALLIANCE Executive Director Diana DeRodeff, "It is a great way for both fledgling and established companies to connect with community members, while supporting the organization.” Most event booths are free of charge, and vendors have the opportunity to win prizes.

The Sacramento Chef Challenge will see some exciting changes for 2012, including live entertainment and a new venue. The event will be held outdoors at INALLIANCE, where both vendors and guests will have a little more room to move. “We have just outgrown our old venue,” says DeRodeff, “And, we are eager to share our beautiful campus with the community.”

INALLIANCE has been in the Sacramento area since 1952, but few people know about the nonprofit’s work, because they tend stay in the background promoting the abilities of their participants. The programs INALLIANCE provides to people in the community focus on independence, quality of life and choice. “People with developmental disabilities are very capable. When given the opportunity they flourish, and that makes for a happier and a healthier community,” says DeRodeff.

The Sacramento Chef Challenge will be held on Saturday, June 23, 2012 beginning at 4:30pm, and tickets are only $25. If you are interested in becoming a vendor or purchasing tickets, visit www.chefevent.com or call 916-381-1300 x 170.

Disclosure: Jessica Bean is an employee of INALLIANCE

Savage Ear Entertainment

2011-09-06T08:19:16Z

In early 2001, Larry Olson got his first taste of the music industry when friend, Jeremiah Ferguson, asked Larry to book some shows for his band, Race Train Schizo. After a short while Larry became the band's manager. "It's funny, I never had any interest in the music industry before I met Jeremiah. I loved music, I had my favorite bands, but looking back on it now, I don't think I ever heard music before I met Jeremiah. I always listened to it, but I don't think I ever heard it."

In April of 2006, Larry established Savage Ear Entertainment as an artist management and booking company for long time friend Jake Ferguson and his band, The Grumpy. Booking shows for the band in Southern California on historic stages like the Whiskey a Go Go nine times, The Roxy Theatre, Viper Room and The Improv in Irvine, Ca. Here in Sacramento, Savage Ear Entertainment booked the band at Arco Arena twice, Raley Field, The Crest Theatre, and The Boardwalk to name a few.

In 2010, Savage Ear Entertainment established itself as a legitimate promotion company when they teamed up with some of Sacramento’s great promoters like Lionheart Entertainment, Big Jay Shows, AmbPirate, and 98Rock's Local Licks host Mark Gilmore to work together to remind everyone the most important aspect of the local music scene are the musicians.

"We have worked very hard to establish ourselves as an honest, hard working ally to the local bands of Sacramento. We’ve been lucky to work with some great national acts, venues and local talent and hope to continue to do so for many years to come."

Disclosure: Larry Olsen is the founder and owner of Savage Ear Entertainment

Social Media for the Social Good—Non-profits Explore New Methods of Outreach

2009-11-20T04:17:59Z

Three local non-profit organizations were featured in a Sacramento Social Media Club panel on Tuesday evening hosted by the Sacramento State College of Continuing Education. The panel included Celia Cortez, Projects and Event Manager for the Sacramento Hispanic Chamber of Commerce; Jordan Blair, Board Member for River City Food Bank; and Jon Benorden, Program Coordinator for the Center for AIDS Research, Education and Service (CARES). Lesley Miller, Media Director for 3Fold Communication, also sat on the panel. Moderator Josh Morgan, principal at Morgan/Dorado and program director for the Sacramento Social Media Club, focused the discussion on how non-profits are using social media to educate, engage, and build lasting relationships with their communities.

Facebook was the unanimous point of entry into social media for all three organizations. Cortez said the Sacramento Hispanic Chamber selected Facebook because it was the most popular platform among their member organizations; Blair choose Facebook for River City Food Bank because it is the platform upon which he spends the most time. “Facebook provides an easy way for people to connect with causes and non-profits thanks to its one-click ‘become a fan’ feature, “commented Morgan. River City Food Bank, where many of their long-term contributors are past retirement age, is finding that Facebook helps them to engage with the next generation of donors. However some of their loyal supporters are stepping out into social media as well; an 85 year old volunteer joined Facebook just so he could “friend” the River city Food Bank. Benorden said that their “old school” supporters are beginning to mesh with the new people they’ve engaged through their group & page on Facebook but that CARES still has a long way to go.

Both the Sacramento Hispanic Chamber of Commerce and CARES are also using Twitter to promote their organizations and causes. Miller said 3Fold encourages their clients to cross post on multiple social media platforms to increase the traffic among all the sites. For example, use Twitter to remind people the organization is on Facebook or create an event on Yelp and ask people to write a review. I frequently use Twitter to drive traffic to SARTA.org’s website or LinkedIn group where more detailed membership and event information is available.

CARES created both a group page and a fan page for its campaign “Are You the Difference” which strives to eliminate new cases of HIV in the Sacramento region by 2015. Benorden plans to expand the campaign to include other platforms like Flickr and YouTube. On YouTube, CARES wants to personalize and promote their campaign by featuring user generated videos about how individuals can be or are the difference in eliminating new cases of HIV.

The biggest challenge for all of the organizations is finding the time to manage and maintain their social media accounts. Cortez shared that she uses cross posting tools to lessen the amount of time she spends managing each platform the Hispanic Chamber employs. Tweetdeck, Hootsuite and Seesmic were mentioned as free services for managing multiple accounts and platforms and Radian6 was recommended as a new professional service for this purpose. Benorden prefers to uniquely post to Facebook and Twitter to keep variety in the CARES messages, but he sticks to a common theme. Blair, who in addition to his responsibilities as a board member of the River City Food Bank works a full time job, schedules time on his weekly calendar to tend to his social media chores. When asked if a volunteer could handle the job, the general consensus among the panelists was that most volunteers and interns do not have enough depth or experience with the organization or its causes to determine social media platform content or to respond to questions and remarks received by followers and friends on the sites. For CARES, sensitivity to and experience with HIV/AIDS is a must for anyone representing the organization on its social media platforms.

The panel wrapped up with a discussion on event promotion using Facebook ads and other tools. All of the organizations are considering using Facebook ads and River City Food Bank has budgeted money for this purpose next year. Benorden pointed out that even if no one clicks through an “Are You the Difference” ad, if enough information is included about the campaign, there is value in people seeing the ad multiple times. Miller said 3Fold advises their clients to put nearly as much energy into post event promotion as they do pre event. Blair followed this advice after a recent River City Food Bank fundraiser, uploading event photos long into the night. The post event promotion is a valuable investment in the success of future events and helps those who attend feel more part of the organization—especially if they are featured in a photo!

After the panel ended, participants informally exchanged ideas on how they are using social media and also had a chance to meet the panelists and ask more questions. The event was live tweeted by volunteer Ira Cohen on behalf of @SMCSac using the hashtag #smcsac. The venue provided by Sacramento State College of Continuing Education is well equipped for meetings and seminars and the Senior Program Coordinator, Toni Ramirez shared that the college is considering offering courses on social media in the future.

Social Media Club, an international non-profit organization, brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. The Sacramento chapter was founded in March of 2009 by local users of social media. Free events are normally held on the third Tuesday of each month, but in December, the group is planning a Holiday Party or “holitweetup” in partnership with SacTweetUp on December 10 at Hot Italian in midtown. In January, the normal schedule of monthly panels will resume. For information about the Sacramento Social Media Club and its events, join their groups on Facebook and LinkedIn and follow them on Twitter.

Photgraphs by Marie Young Photography. For more photos of this event visit her Facebook Page

Sacramento Social Media Club Leadership Team:

Julie Berge, Angela D'Arcy, Laura Good, Suzanne Hopkins, Ronnie Ledesma, Jeff Marmins, Josh Morgan